how to get the customer on the hook? - ibm smarter business 2013

© 2013 IBM Corporation

How to get the customer on the hook?

Miika Malinen & Kristian KeskitaloHappy Angler

How to get the customer on the hook?

Miika Malinen, Happy Angler

Kristian Keskitalo, Happy Angler Pro,

Bigcatch.se

Hong Kong Department Store

GroceryHousehold supplies

Electricity & HVAC

Construction & hardware

DecorationClothing Pet products

Technochemical products

FishingGarden Tools

ElectronicsToys & paper

productsAutomotive equipment

Leisure

Home appliances

Books & magazines

Footwear & bags

Other equipment

Tobacco products

► Hong Kong own brands► Excellent price vs. quality seasonal and campaign products

Hong Kong has 26 general department stores in Finland (135 million € revenue)

This is Happy Angler

• Happy Angler is the largest fishing specialized online store in Scandinavia with a vision to become largest in Europe.

• We have localized online stores in Sweden, Finland and Russia

• We want to help anglers to succeed in fishing and make fishing an experience for them.

• Happy Angler online store is a place where people share their successes, failures and experiences.

Finland is a country of thousands of lakes and

islands – 187 888 lakes and 500 000 summer houses by

the lakes

2 million fishermen out of 5 million population

-only 100,000 really

knows how to catch a fish!?

Social Commerce Business idea

Hardcore fishing guys know how to catch a fish. Let them help and teach others who don’t know how to do it.

Give them an interesting place where they can share their knowledge and where is interesting assortment for them

1900 000 ”ordinary” Fishermen-Lots of commercial potential

100 000 hardcore fishermen

Make it easier for people to start fishingThis way we expand our business potential

Knowledge

Kristian Keskitalo / Examples

Fishing guide Kristian Keskitalo (www.bigcatch.se) gives examples how increased knowledge about fishing leads to more business/sold fishing equipment

The Start – how we built our online store

together with fishermen

How do we help?

Teaching materialsLive help

Automatic product suggestionsRatings and reviews

Ask & AnswerDemo

Thank you!

Questions?

Contact us:

miika.malinen@happyangler.sekristian@bigcatch.se