how to go from double stuffed to international fame

How to go from Double Stuffed toInternational fame

by: Adam evers

Becoming edUardo

Who is

Adam Evers?

1. digital marketer2. Entrepreneur3. lover of bacon

Who?

Becoming aMedia company

Traditional broadcast

is

dead

Broadcast

Superbowl 2012 vs 2013

Broadcast

2013 75% of Brands integrated a second screen experience, up 7%. 

38% of ads including Hashtags in ads, up 31%.

Campaign vs Always OnBroadcast

Campaign- create content- segmented by interest

Always on- curating content- timely - effectiveness- “Interest graph”

Experienceis

Alive

2perience Oreo vs AMC 3eatres

2perience Oreo vs AMC 3eatres

2perience Oreo vs AMC 3eatres

2perience Oreo vs AMC 3eatres

2perience Superbowl 2013

“Brand Bowl”

2perience Superbowl 2013

2perience Superbowl 2013

2perience Superbowl 2013

2perience Superbowl 2013

2perience Oreo Daily Twist

2perience Oreo Daily Twist

Create an

4perience

EmotionalSimple emotions

discovery - confusionsurprise - no surprise - expectationwonder - surprise - commonplacehappiness - unhappinessamusement - wearinesscourage - timidity - cowardicepity - cruelty

Complex emotionspride - modesty- shamecloseness - detachment - distancecomplaint/pain - doing average - pleasure

caution - boldness - rashnesspatience - mere tolerance - angerrelaxation - composure - stressenvy - goodwill

Pure emotionsfear - nervousness - securitytogetherness - privacyrespect - disrespectappreciation - envylove - no love lost - hatredhope - despairconfusion - being confused

Liquid

Linked

3ank youTwitter

FacebookLinkedIn

Email

@adameversfacebook.com/adam.everslinkedin.com/in/adameversadam@thelastcartel.io