how to grow your email list like the pros

Post on 06-May-2015

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If you want to be a successful publisher or business in 2013, building your email list must be a key. In this talk, we'll explore how effective businesses and publishers in a variety of industries grow their email lists - online and offline - and how you can apply what they're doing to your own list-building strategy.

TRANSCRIPT

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How to Grow Your Email List Like The Pros

Justin Premickjustinp@aweber.com

@justinpremick

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Why build your email list?

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Your email list is YOURS.

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Email gets people back to your website

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To join your list, peopleneed 2 simple things...

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1. A way to join

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2. A reason to join

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Why Do People SubscribeTo Email Lists?

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1. They’re passionate about your topic

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2. They want to be entertained

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3. They want to learn

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4. They want to connect

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5. They have something to gain

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If you want people to join your list, you MUST

address at least 1 of those desires.

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How do you get people to join YOUR list?

(Hint: not this)

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Make it EASY

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Can you find the signup form?

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Set proper expectations

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Remove anxietyof joining

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Focus on how the reader benefits

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Offer Something Exclusive

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Can Social Media Build Your Email List?

(Yes)

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42%Check email 4+ times/day

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Easily add formsto Facebook

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“Welcome” page for Twitter followers

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Building your list offline:It’s all about permission

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Even when usingnifty tools

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What to do now:

•Make it easy for people to subscribe

•Identify & strengthen your offer. Why will people want to join your list?

•Create awesome emails that make your readers tell their friends!

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OK, Question time!

justinp@aweber.comabout.me/justinpremick

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