how to improve the user experience of the bmw connecteddrive system

How to Improve the User Experience of the BMW ConnectedDrive System

Casper Kessels

01/2016

Market Analysis

Ideation Phase

Prototype

Evaluation

User Survey

Services and Apps

4

10

15

11

13

16

Real Time Traffic InformationConciergeOnline EntertainmentRemote ServicesInternetNone

Intelligent Parking

4

21

3

5

11

Rear View CameraParking AssistantSurround ViewPark Distance ControlNone

Intelligent Driving

6

2

3

23 2

7

6

Traffic Jam AssistantActive Cruise ControlSteering and Lane Control AssistantActive ProtectionLane Departure WarningLane Change WarningDriving AssistantNone

What ConnectedDrive features do 25 participants have in their car?

Most Used Features

Real Time Traffic Information

Park Distance Control

Rear View Camera

Head-Up Display

Remote Services

High Beam Assistant

Surround View

Speed Limit and Info

Online Entertainment

Lane Change Warning

Selective Beam

Internet

Active Cruise Control

Steering and Lane Control Assistant

Lane Departure Warning

Driving Assistant

Concierge

Parking Assistant

Traffic Jam Assistant

Active Protection

Side View

Night Vision

0 3 6 9 12

Most Liked Features

Real Time Traffic Information

Head-Up Display

Park Distance Control

Rear View Camera

High Beam Assistant

Speed Limit and Info

Remote Services

Surround View

Selective Beam

Lane Change Warning

Online Entertainment

Active Cruise Control

Lane Departure Warning

Concierge

Internet

Parking Assistant

Traffic Jam Assistant

Steering and Lane Control Assistant

Active Protection

Driving Assistant

Side View

Night Vision

0 3 6 9 12

Market ComparisonComparison of Services and Apps

Realtime traffic information

Concierge Remote services

Online entertainment

Internet Teleservices Send info to car BMW Routes

BMW x x x x x x x x

VW/Audi x x x x x x x x

Mercedes x x x x x x x x

Toyota/Lexus x x x x x x x x

Volvo x x x x x x

GM/Cadillac x x x x x x x

Nissan/Infiniti x x x x x x x x

Jaguar/Land Rover

x x x x x x

Tesla Motors x x x x x x

Comparison of Driving AidsSurround view Autonomous

ParkingRemote parking Adaptive Cruise

ControlLane detection +

steeringDriver Monitoring Active protection

BMW x x x x x x x

VW/Audi x x x x x x

Mercedes x x x x x x

Toyota/Lexus x x x x x x

Volvo x x x x x x

GM/Cadillac x x x x x

Nissan/Infiniti x x x x x x

Jaguar/Land Rover x x x x x x

Tesla Motors x x x x x

Comparison of Vision AidsHUD Traffic sign reader Night vision High beam assistant Selective beam

BMW x x x x x

VW/Audi x x x x x

Mercedes x x x x x

Toyota/Lexus x x x x

Volvo x x x x

GM/Cadillac x x x x

Nissan/Infiniti x x x

Jaguar/Land Rover x x x

Tesla Motors x x

Future of Connected Cars

Market Analysis

Ideation Phase

Prototype

Evaluation

Ideation Phase

“1 in 4 car accidents in the USA is caused by distraction by smartphone usage”

“The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance

combined with superb design and exclusive quality.”

–National Safety Counsel, 2014

–BMW Brand Mission Statement

Personal AssistantTake away as many duties as possible from the driver

User Experience

Voice interaction

Ubiquitous

Synchronisation with driver’s devices

Full implementation in the car

Pattern recognition

Key FeaturesWhen Driving

Smartphone Analysing notifications

Answering emails

V2X communication

Driving guide

Public transportation

Monitoring car metrics

When Car Is Parked

Auto adjusting settings

Home automation

Maintenance

Driverless parking

Market Analysis

Ideation Phase

Prototype

Evaluation

User scenario of man driving to work Features: • Home automation • Patter recognition • Route planner • Sending/reading messages • Fuel management • Paying for services • Public transportation • Calendar/location sync with colleague

Video

Market Analysis

Ideation Phase

Prototype

Evaluation

Evaluation• 2 focus groups: 5 experienced drivers (A) and 5 tech savvy

people (B)

The Feature That Is Most Liked By Participants

0

1

2

3

Paying for services Sending messages Traffic monitoring Looking for petrol station Driverless parking Analyzing incoming messages

Group A Group B

The Feature That Is Most Disiked By Participants

0

0,75

1,5

2,25

3

Check contact's schedule Monitoring car metrics Auto adjusting settings Looking for petrol station Paying for services None

Group A Group B

The Feature That Participants Think Takes Over the Most Distracting Task

0

1

2

3

4

Traffic monitoring Reading and analyzing messages Sending messages

Group A Group B

100%

Yes No

30%

70%

Yes No

Would you use the personal assistant? Do you think voice interaction as only way of interaction is suitable?

–Johnny Appleseed

“Type a quote here.”