how to increase website traffic: 50+ growth hacking tactics

How to Increase Website Traffic

50+ Growth Hacking TacticsTop of the funnel growth for entrepreneurs and

authors

http://howtoincreasewebsitetraffic.co/

IntroductionWhat will you learn - Who am I - What else do you need

So you’ve written a book, started a blog, put up a

landing page, etc…

Now you just need people to see it….

Traffic is the top of the funnel.

Optimized conversion funnels CopywritingDesign and UX

A product that delivers value!

You will also need…

Every product and company is different.

Go where your customers are

Consider your margins● Customer acquisition costs● Customer lifetime value

Test and iterate

About me...

Startups, B2B & B2CConent marketer www.mfishbein.com

Author and book marketerAffiliate marketerMost exp. with:

What you will learn...

Content Marketing

SEOPress

Virality Social Media

Case Studies

Over 50 Ways to

Drive Traffic to Your Site!

http://howtoincreasewebsitetraffic.co/

The following slides are the cliffnotes...the video course will contain detailed strategies and tactics...you can learn more at:

Content Marketing

Builds rapport, establishes authority, and increases engagement

Leads to exposure through getting shared, boosting SEO, and increasing re-engagement

To do it well, deliver value to your audience

Answer relevant questions thoughtfully & link back Link to your site in your profile & bio lineReach out to people asking & answering relevant questionsBlog share your blog posts Credits promote your best answers & postsEngage by commenting, upvoting, asking, following, etc.

a mini search engine + strong shareability

Publish valuable and well designed slidesLink to your site in your profile, presentation’s description, and within the slidesEngage by commenting, following, etc.

2nd largest search engine + surfaces high on Google

Publish valuable and well produced videosLink to your site in the video’s description and in the video Use relevant titles and keywords to surface higher in search

massive search engine + surfaces high on Google

Self-publish relevant and valuable kindle and softback booksLink to your site in the description, the book, and your profile Establish yourself as an expert

large educational search engine

Publish relevant, valuable, & well produced coursesLink to your site in the description, the course, & your profile Send your students more content & links to your siteEstablish yourself as an expert

blogging made easy

Write relevant and valuable articles Install plugins to boost your SEO and sharability Surface higher in search for your keywordsInstall mailchimp to improve retention

Podcastssearch engine for audio/video

Produce relevant and valuable episodes Link to your site in the description and verballyEngage your audience while they’re on the go

Public Speaking

ConferencesMeetups WebinarsSkillshareEventbrite

Search Engine Optimization

appear higher in search

Content marketing via blogging, youtube, etc. Press coverage with linkbacks Guest blogging with linkbacks Optimize titles, keywords and domainsKeyword research to determine what to write

Social MediaDeliver value

Be conversational and friendlyBuild an audience

Ads promote your profile or tweetsConversation be helpful and friendly Hashtags use relevant hashtags when tweeting Your profile include links to your site in your profileFollow people they will see your linkMention people they will see you and respond

Share status updates with your contentGroups engage with and share to relevant groups. Create a group for your customers with a link to your site in the description and autoresponderYour profile include links to your site

Share status updates with your contentCommunities engage with and share to relevant groups. Surface higher in search

Groups engage with and post to relevant groupsAds promote your site and posts Page create a page people can like and/or followShare valuable comment and commentary

network for offline events

Organize a group relevant to your audience Engage in-personBuild a mailing list to distribute content to

Email Marketing

Send to your existing listCollect email addresses Re-engage traffic that otherwise may have forgotten about you Offer a newsletter as content marketing

Partnerships and AffiliatesDistribution partners they have an audience and you have something that’s valuable to it

Affiliate marketers take commission for selling your product

Virality

Incentivize users with premium services, content, or discounts Allow people to brag about their accomplishmentsEnable user generated content that they want to share with friendsMake their experience better in some way by having more friends use the product

Referrals

Network with people in your industry who know your customers

Ask your contacts to forward or share your site or content with anyone they know who would benefit

Trade Shows & Conferences

Network with customers and partnersGet a boothGive out biz cardsCollect emails

Pay Per Click Advertising

Search engine marketing Social ads

Press

what does your audience read?

Niche blogsNon traditional / stunts

Press releases Guest blogging

click throughs + SEO

Niche Content & Social Networksgo where your customers go

engage organically: be friendly and add value

A few more quick hacks...Include a link in your email signaturePost paper flyers, handouts, or cards in publicInclude a link in your Gchat statusPost in relevant discussion forums and link back Comment on relevant blogs and link back contextuallyIf appropriate, post a deal to Groupon or LivingSocial

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content:

http://howtoincreasewebsitetraffic.co

Over 50 ways to get more traffic to your site!