content hacking, ftw! [grow your online traffic with epic content]
TRANSCRIPT
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CONTENT HACKING, FTW!
GROW YOUR ONLINE TRAFFIC WITH
EPIC CONTENT
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Mallory Whitfield
MissMalaprop.com, since 2006
Content Analyst at FSC Interactive, New Orleans
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WHAT MAKES CONTENT GREAT?
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GREAT CONTENT… is evergreen.
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How to Set Up a DIY Photoboothoriginally published July 2011
1,172 words
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GREAT CONTENT… delivers value.
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How to make a living as an artist or crafter! originally published August 2014
2,140 words
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GREAT CONTENT… goes in-depth.
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First Apartment Essentials: Checklist and Guide To Finding and Moving Into Your First Apartment
posts merged & re-published April 20151,601 words
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GREAT CONTENT… fills a void.
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The Ultimate Guide to Conferences for Creatives originally published January 2016
1,650 words
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The average web page that ranks in the top 10 results for any keyword on Google has 2,000+ words.
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WHY? …Content rich pages tend to get more links.
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WHAT MAKES CONTENT EPIC?
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EPIC CONTENT… starts from humble beginnings.
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EPIC CONTENT… combines the best aspects of great content…
and takes it one step further.
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FOCUS ON YOUR BEST STUFFTHE PARETO PRINCIPLE… 80/20
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CONTENT UPCYCLE METHOD
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CONTENT UPCYCLE METHOD:
Find what’s working.Make it better.
Rinse. Repeat.
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HOW DO YOU FIND IT?
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Step 1:Create great content.
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Answer questions and solve problems for your readers.
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Step 2:Analyze existing content.
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Upcycle top content into epic website content,opt-in offers or new products, like an e-book:
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Step 3:Make it better.
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Check for… FRESHNESS + ACCURACY.
Update…
BROKEN LINKS OUTDATED INFORMATION
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Check for… KEYWORD OPTIMIZATION.
W.A.G. TECHNIQUEBRIAN DEAN, BACKLINKO.COM
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W.A.G. = Write. Ask Google.
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Check for… CONVERSION OPTIMIZATION.
CTAs tell your visitors EXACTLY what you want them to do:
BUY NOW CLICK HERE CALL NOW
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K.I.S.S. principle… KEEP IT SIMPLE STUPID
ELIMINATE CLUTTER
FOCUS ON WHAT YOU WANT VISITORS TO DO
BRIGHT, BOLD BUTTONS
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Heatmaps can help:
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A more shoppable experience…
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1 post = $4,700+ in 1 month with Amazon Associates:
…means more money in the bank.
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IF YOU BUILD IT, THEY WILL COME.
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CONTENT MUST BE SHARED.
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SHARE IT BY… link-building.
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Reach out to…
PEOPLE YOU LINK TO
NICHE INFLUENCERS
WEBSITES WITH BROKEN LINKS
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SHARE IT WITH… social media.
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Optimize images for the right platforms…
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Share it more than once.(But don’t be obnoxious.)
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THANK YOU!
@MissMalaprop @Miss_Malaprop
MissMalaprop.com/events
#BADASSCREATIVESfacebook.com/groups/BadassCreatives