how to launch your app in international markets @ google edith yeung october 2013

Smart Phone. Clever Browsing.

How  to  Launch  Your  App  in  

Interna3onal  Markets  

12 Countries in 12 Months

Over 1.5B smartphone subscribers worldwide with 31% growth and 21% penetration in 2013

US is no longer #1 Smartphone market in the world.

China is the fastest growing smartphone market in the world

Google is the New Microsoft. Samsung is the new Dell. Android phone price will continue to fall.

Total number of mobile app downloads is set to exceed 100 billion this year.

Japan has the highest ARPU in the world

eCommerce revenue will mostly come from Mobile. Consumers and merchants wants to transact on mobile devices, rather than in coins and cash, credit cards.

Global offline transactions facilitated by mobile devices will reach about $1.5 trillion

Dolphin was born Ex-Microsoft engineers frustrated with their mobile

browser, got together and built Dolphin for Android. (July, 2009)

Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010)

1,000,000 First 1M users achieved (July, 2010)

10,000,000 First 10M users achieved (Nov, 2011) Launched Dolphin Sonar

World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012)

China Telecom & KDDI Partnership Carriers love Dolphin

Dolphin Milestones

50,000,000 First 50M users achieved (Aug, 2012)

Series A Funding Partner with Sequoia and Matrix Partners

2013 80,000,000 First 80M users achieved (March, 2013)

Level 1: Start Baby Step, Then Take a Giant International Leap Forward

Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement

Step 3: Culturalization - Building a Local Team

•  Patent  /  IP  •  Partnership  Agreement  

•  Email  •  Social  Media  •  Phone  

•  Local  News  •  Local  interviews  

•  User  acquisi@on  •  Email  Marke@ng  •  Social  Media  • Website  •  3rd  party  app  store  

Marke@ng   PR  

Legal  Customer  Service  

Developers will go global from the start or get left behind

Questions?

What is Dolphin doing internationally?

Who can help translate?

How you make money in international market?

@edithyeung