how to make ads that don't suck
Post on 21-Jan-2015
1.240 Views
Preview:
DESCRIPTION
TRANSCRIPT
1 TomMcManus.com
how to make ads that don’t
suck
2 TomMcManus.com
Contents
I. The NOs II. Techniques for making ads that don’t suck.
a. Cause and Effect b. Demonstration c. Irony d. Hyperbole e. Understatement f. Reversal g. The High Ground h. Stupid i. Vernacular j. Red Herring k. Truth
3 TomMcManus.com
The NOs
No puns No word plays No metaphors
Work with ideas, not words.
4 TomMcManus.com
I. Cause and effect
Show either the cause or the effect.
5 TomMcManus.com
6 TomMcManus.com
7 TomMcManus.com
8 TomMcManus.com
II. Demonstration
The act of showing or making evident.
9 TomMcManus.com
10 TomMcManus.com
11 TomMcManus.com
12 TomMcManus.com
13 TomMcManus.com
III. Irony
The use of words to express something different from and often opposite to their literal meaning. For example: The asbestos factory caught fire.
14 TomMcManus.com
15 TomMcManus.com
IV. Hyperbole
A figure of speech in which exaggeration is used for emphasis or effect, as in I could sleep for a year or This book weighs a ton.
16 TomMcManus.com
17 TomMcManus.com
18 TomMcManus.com
19 TomMcManus.com
20 TomMcManus.com
21 TomMcManus.com
V. Understatement
Restraint or lack of emphasis in expression, as for rhetorical effect.
22 TomMcManus.com
23 TomMcManus.com
24 TomMcManus.com
V. Reversal
Man bites dog.
25 TomMcManus.com
26 TomMcManus.com
27 TomMcManus.com
28 TomMcManus.com
VI. The High Ground
29 TomMcManus.com
30 TomMcManus.com
31 TomMcManus.com
VI. Stupid
Marked by a lack of intelligence or care; foolish or careless: a stupid mistake.
32 TomMcManus.com
33 TomMcManus.com
34 TomMcManus.com
35 TomMcManus.com
36 TomMcManus.com
VI. Vernacular
The idiom of a particular trade or profession.
37 TomMcManus.com
38 TomMcManus.com
39 TomMcManus.com
40 TomMcManus.com
41 TomMcManus.com
VI. The Red Herring
Something that is or is intended to be misleading���or distracting.
42 TomMcManus.com
43 TomMcManus.com
VII. The Truth
An insight into the nature of something.
44 TomMcManus.com
45 TomMcManus.com
46 TomMcManus.com
top related