how to make your content rise up to the top of facebook newsfeed?

How to Make Your Content Rise Up to the Top of Facebook News Feed?

Priya RameshDirector, Social Media, CRT/tanaka

PR News Facebook ConferenceDec 1, 2011

Understanding the News Feed

• Facebook users spend more than a quarter of their time on the site consuming and interacting with the Facebook News Feed

• This activity represents 4 percent of all time spent online in the U.S.

• The News Feed is also the primary location where branded content is consumed.

• Users are 40-150 times more likely to consume branded content in the News Feed than to visit the Fan Page itself.

(Source: comScore)

CRT/tanaka

Share of Time Spent by Type of Content

(Source: comScore)

Publishing Frequently Increases Reach

(Source: comScore)

How does News Feed determine what is interesting?

• The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).

EdgeRank

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Starbucks Discounts on Facebook

Lessons Learned So Far…

• Content strategy is key to increasing engagement

• Figure out how to create ENGAGING and SHAREABLE content for Facebook

• Target “Friends of Fans” once you have consistently increased “Likes”

• Photos and videos receive the highest likes and comments

• Quiz/Polls/Interactive content drive new traffic• Frequently post but Quality Over Quantity

Contact

Priya RameshDirector, Social MediaCRT/tanakapramesh@crt-tanaka.com703 894 5460Twitter: @newprBlog: www.crttbuzzbin.com