how to manage social media in 30 minutes a day · how to manage social media in 30 minutes a day...

HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY

Ian Cleary

You can use social media to turn strangers into friends, friends into

customers and customers into sales people –

SETH GODIN

Time Your Activities Pomodoro Technique

www.focusboosterapp.com/live

Organize Your Favorites

www.wibki.com

Organize Ideas with Evernote

www.evernote.com/evernote/

Create a plan for your content

1. Who are you targeting

2. What are your big monthly activities

3. Where you are going to distribute the content

4. Who is going to create, share

Use an Editorial Calendar

What to do in 30 minutes?

Monitor and

Engage

• 10mins

Create and

Share

• 15mins

Read and

Share

• 5mins

Reading and Sharing

Tools for Reading, Scheduling & Automatically Sharing of Content

• Feedly – read all your favorite blogs in one place and share content with one click.

• Buffer – Create a schedule for sharing to Facebook, Twitter, Google+, LinkedIn. When you find content just add it to your queue and Buffer does the rest.

• Postplanner – great for finding and sharing relevant and trending content on Facebook (e.g. status updates, photos/images, articles, and more)

• Dlvr.it – automatically shares content from blogs/news sources out to your social channels

Feedly with Buffer

www.feedly.com

Feedly with Buffer

www.bufferapp.com

Share what’s Popular with PostPlanner

Automate Sharing of Content with Dlvr.it

www.dlvr.it

Sources is where the content comes from

Destinations is where it is delivered to

Create and Share

Tips to Speed up Content Creation

• Repurpose content to make the most out of every piece of content

• Use image tools to rapidly create images (e.g. create batches of images in advance based on themes and schedule out delivery)

• Get other people to create your content

• Reshare older content!

Repurpose

Take existing content and reuse it in different ways

EXAMPLE: Turn one big piece of content (e.g. Infographic) and break into loads of little pieces

Infographic on website

Sub-posts for each

category (5)

Sub-posts for each business in each

category (25)

30 posts

or content for 6 weeks

out of 1 Piece of Content

All linking back to your website!

Create Images in Batches

Think of a series of images you could create based on a certain theme

– Tips

– Quotes

– Checklists

– Hidden Gems

– Top 5 Lists

Create a Standard Layout (or Template)

Use Canva Graphic design made so simple

www.Canva.com

Choose from a library of

layouts…

www.Canva.com

…and a vast library of stock

images and graphic elements

www.Canva.com

…and publish with ease

www.Canva.com

Or Picmonkey

www.PicMonkey.com

Monitor and Engage

Monitor Your Social Channels with Hootsuite Use for Twitter, LinkedIn, Google+ Business

www.Hootsuite.com

Monitor Keywords/Business Name with Mention.net

www.Mention.net

Get alerts using Talkwalker

www.Talkwalker.com

Key Take Aways

1. Be Organized

2. Set time limits

3. Use the tools (and pay for relevant ones)

4. Monitor and improve

WEBINARS

For details on future webinars please visit http://failteireland.webex.com If you want to register for future webinars email websupports@failteireland.ie

Online Resources failteireland.ie/Market-Your-Business-With-Failte-Ireland.aspx Courses Available failteireland.ie/Business-Supports/Websupports/Events Online Business Tools failteireland.ie/Develop-Your-Business/Business-Tools.aspx

For any other questions, contact the Business Supports

team on 01-8847762

KEEP IN CONTACT

Fáilte Ireland

88-95 Amiens Street

Dublin 1

Ireland

Lo-Call: 1890 525 525