how to market to millennials under 25 in a digital age?

How to Market to Millennials under 25 in a Digital Age? @thecfaktor @wattpad

If you are under 25…

Digital Citizens.

Age of inattention.

Entrepreneurship is in their DNA.

Maker movement. No more consumption - participation is expected.

Freedom = Privacy / Anonymity

How do I know this?

Hello. This is Wattpad.

Last month 40 million people visited Wattpad.

30+

18-30

13-17

Our users are young & always connected. Millennials and Gen Z make up 78% of our 40 million users.

They are all Gen Z & Millennials

They spent 10 billion minutes engaged in stories.

Over 100 thousand new users will join Wattpad today.

That’s a new Wattpadder every second of the day.

Every minute 25 hours of reading is created on Wattpad

What on earth are they doing?

They are reading, writing & sharing stories.

100M Original stories written by them for them.

Historical, Time Travel, Werewolf, Steampunk.

And the stories they care about.

And the stories they will want tomorrow.

Stories are serial.

Stories are social.

Stories are mobile.

Stories are free.

Stories are anonymous.

Stories are multimedia.

Stories blur reality and fiction.

Stories are participatory.

Stories are created by you.

30 Minutes

Meet Anna 16 months ago she joined Wattpad to read stories.

Today she is a writer with a 3 part series completed on Wattpad.

With over 1.3 billion reads.

imaginator1D Don’t worry - wait ’til the next chapter, I think you’ll be surprised!

Samantha I can’t believe Harry would leave Tessa! :(

Roxypony68 I know right? Will they ever be together?????

560K followers MMs of readers

So as a brand, how do you connect with millennials?

We invited some of the world’s most creative brands to work with Wattpad to engage with millennials.

What if…. We commissioned our writers to tell brand stories?

20th Century Fox: The Fault In Our Stars

@DonNotMicrowave 402k Reads

7.6k Votes

Paramount: Project Almanac

@imaginator1D 915k Reads 20.6k Votes

Mondelez: Sour Patch Kids

@KatRocks247 16k Reads 505 Votes

What if…. There were existing stories that were a perfect fit for brands?

Best of iTunes 2014

What if…. Brands could tell their story to our users?

USA Network: DIG!

What if…. Brands wanted to create an entire campaign around Wattpad story….

Unilever: Eskinol

What if…. Brands could get users to share their stories?

Mondelez: Sour Patch Kids

Paramount: Project Almanac

What if…. We used very authentic moments in a transparent way to promote these stories to our audience?

Native Advertising Units promote your brand within the native experience of our 40M+ users

Leave you with some key takeaways…

Tell and share stories.

Create entertainment.

Be authentic and fully transparent.

Enable creators.

Embrace participation.

Thank YouCandice Faktor, GM of Wattpad

wattpad.com/CandiceFaktor @thecfaktor candice@wattpad.com