how to perfectly brand your next unicorn startup

BUILD THE RIGHT PRODUCT

Should Solve a ProblemThe user should feel that whatever you are doing on your

app/website is a problem being solved.

Flipkart of 2007

Trainman

PrepLift

Should be Easy to Use and Visually Attractive

• Standards are very high nowadays, and you need to get the user on board the first time he/she uses your product.• It should be simple yet good-looking.• You don't need to clutter your home page with too much

content. A good product needs no convincing

The New Freecharge App

Mashable

The Objective of the Product Should be Easily Visible

Dropbox

Dropbox

Dropbox

Dropbox

Dropbox

Dropbox (Engagement Area)

It Should be well Categorised

• Average person makes 70 choices a day.• If there are fewer products but they are better

categorised, that increases engagement.

Nomadly

Nomadly

Nomadly

Nomadly

Nomadly

Volkswagen

Volkswagen

Volkswagen

Volkswagen

Volkswagen

Le-mugs

BUILD YOUR BRAND

Logo, Colours, Fonts

Paytm

Quora

Squarespace Logo

Social Media Presence

• Innovative updates on social media• Exploit the latest rage on the internet• Posting on important days of the year like festivals and

birthdays of important people• Presence should be relevant to your product

Zomato’s Facebook Page

PrepLift

PrepLift

PrepLift

PrepLift

PrepLift

Paletton

Colourlovers

Social Media Sharing

• People like to create things, but they love to show them off.• Instagram • 1st week - 1,00,000 users• 2 months - 10,00,000• This is because you could share very

easily from Instagram.

Paid Ads on Social Media

Use the Right Channels

• Use your own product for your own marketing.• A great intro video.• Blog.

Uber and OLA Free Rides

Hotmail Growth Hack

Dropbox Growth Hack

Apple’s White Headphones

Coin’s Intro Video

Powtoon and Animoto

A Great Informative Blog

• Probably this works the best.• You can’t hire writers; use your

contacts.

Flipkart Stories

Toppr’s Blog

GET TO THE RIGHT PEOPLE

Get to the Right People

• We have too many choices and too little time.• You need to have your product adopted by the early

adopters; they are going to tell their friends and that is the best marketing there can be.• Don't be afraid to try new things, especially with

marketing.

Twitter at SXSW

Lessons here:

• Go where your early-adopters are and try to create a critical mass of attention that can launch your brand.• In the beginning, users won't come to you; you have

to get to them.

Marketing on Foot

• Conventional ideas• Posters, bookmarks,

etc• Campus ambassador• Organise a

competition

Posters, Bookmarks, etc

Campus Ambassador

• Organises events on your behalf• Is active on social media on your

behalf

Red Bull Student Brand Manager

Objectives of this Program

• Infuse Red Bull into the college culture through projects and events• Draws out trends and makes reports

HackerRank, Hackerearth

Code Agon by CodeNation

Mobile Users

KEEP LEARNING

• Track your data• Read

Google Analytics

MixPanel

Reading

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