how to provision a shortcode

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RESOURCE COMMITMENT

FINANCIAL COMMITMENT

10 EASY STEPS TO

PROVISIONING A SHORT CODE

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TIME COMMITMENT

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1. DECIDE A SHORTCODE NUMBER

• Check www.usshortcodes.com for available numbers if you want a vanity shortcode

• Vanity shortcode cost $1,000 per month, whereas a randomly issued shortcode only cost $500 per month to lease

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2. LEASE YOUR SHORTCODE

• Lease a shortcode with Neustar, Inc. • Submit your application and wait 2-days • Once Neustar approves your lease application, you must

pay for the first 3 months of your lease upfront. Get your credit card out.

• Setup an auto renewal every 3 months or make an annual payment

• If you forget to renew, your shortcode will be disconnected immediately

• Add reminder to renew on your calendar

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3. SELECT YOUR GATEWAY PARTNER

• Open an account with an SMS gateway vendor of your choice

• Aggregator

• A2P Provider

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4. BUILD & SUBMIT A CAMPAIGN

• Build an SMS Campaign application based on your business requirements following the MMA & CTIA rules and regulations guide

• Submit the campaign application to each wireless carrier to which you want your shortcode provisioned

• Expect to get your application rejected several times. Don’t be discouraged, resubmit with modifications.

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5. BUILD AN OPT IN/OUT WORK FLOW SYSTEM

• Prepare for audit and testing

• Your system must send auto responses according to your campaign application

• Opt In/Out mechanism must be up and running

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6. PROVISIONING• Each wireless carrier will test all keywords

and opt in/out work-flows

• Average testing is 2 weeks, thought some wireless carriers take as long as 8 weeks to finish testing

• If you fail your test first time, 8 weeks will turn to 10 to 15 weeks

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7. WIRELESS CARRIER APPROVAL & LAUNCH

• Once the wireless carrier is satisfied with your workflow system, each carrier will approve and certify your shortcode on their network

• Typical time-frame for wireless carrier to turn on the switch is 2-3 days, but can take up to 2 weeks

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8. CONGRATULATE YOURSELF

• Once a last wireless carrier turns on the live switch, your shortcode is ready for SMS traffic

• Promote your shortcode to your target audience

• Pat yourself on your back, you have completed an overwhelming process on your own.

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9. MAINTENANCE• Prepare a business system to manage

• Shortcode renewal

• Random audits

• Scrubbing inbound responses for Opt Out intention

• Enduser issues

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10. ROI ANALYSIS

• Annual Shortcode cost

• Annual SMS cost

• Annual Operating cost

• Revenue generated by a shortcode

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SHORTCODE PROVISIONING

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FOR MORE INFORMATIONCONTACT 2SMS 1-877-276-7266

support-us@2sms.com

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