how to run a hardware startup
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Hardware StartupsThe Big Picture and Lessons Learned
Greg Fisher Founder, BSG
www.linkedin.com/in/gregfisher
Hardware Startup =A startup whose aim is to take a
physical product to full scale production
Turnkey Manufacturing in China
for Hardware Startupswww.berkeleysg.com
Act as your Chief Operating Officer
www.berkeleysg.com
From DFM to Qualified Product
shipped to your Warehousewww.berkeleysg.com
Worked with 700+ Startups
www.berkeleysg.com
www.berkeleysg.com
Building a Global Hardware Community
www.berkeleysg.com
State of the Market
Global Leader InterestPresident Obama held the firstever White House Maker Faire in 2014
He aims to:
• Help makers launch new business to create jobs
• Expand the number of students to have opportunity to become makers
• Challenge Makers to tackle our most pressing problems
Global Leader Interest
Premier Li Keqiang of China visiting A maker space in Shenzen
He stressed the importance of Innovation on the development of theChinese Economy
Major Players in HardwareIntel and Apple have been making big plays recently
in the Hardware and Wearable Tech Space
• Acquired Basis Science • Collaborated with with Opening
Ceremony and Fossil on multiple wearable devices
• Launched Curie its Wearable Platform
• Acquired Beats for $3 Billion
• Recently launched the Apple Watch
Hardware is a Growing Market Global Wearable's Revenue & Forecast ($bn)
Crowdfunding SpotlightCrowdfunding Dollars Raised Q1 2015
Crowdfunding Spotlight
Coolest Cooler raised $11 Million on Kickstarter
Prynt Case raised $1 Million on Kickstarter
www.berkeleysg.com
Hardware is Hard
Hardware is Hard
First, there is
IDEATION
Hardware is HardDesign
Engineering Prototyping
Funding Market Validation
ToolingManufacturingQuality Control
Hardware is HardPackaging
SafetyDurability
Intellectual Property Certifications
ShippingFulfillmentBranding
Hardware is HardDistribution
Retail
Customer Service
Returns
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The Bigger Picture
“Rework or redo only, there is no try”
Hardware Startup SuccessMarketing
Design Funding
Manufacturing
Build the Right Team
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Tools and Resources
Events for Hardware Startups
www.meetup.com/East-Bay-Hardware-Startup/
http://solidcon.com/internet-of-things-2015 http://www.hardwarecon.com/
Events for Hardware Startups
http://makercon.com/
www.wearableworld.com http://techcrunch.com/events/disrupt-sf-2015/
Online Communities
www.hardwaremassive.com www.hf.cx
www.hacketser.iowww.hackaday.com
Incubators and Accelerators
www.highway1.io
www.lemnoslabs.com www.haxlr8r.com
www.tandemcapital.com
Crowdfunding
www.indiegogo.com
www.angelist.com www.kickstarter.com
Distribution Channels
www.globalsourcesdirect.com
www.trycelery.com
www.tindie.com
www.grandst.com
www.shipwire.com
Fulfillment Houses
www.amazon.com/fulfillment
www.berkeleysg.com
Hardware is Getting Easier
The Bottle
Be Ready to Pivot
Throw Motion
Complex ProductsTake Time
Tappur Drumpants
Be prepared for manufacturing
Modify Watches
Consider customizationAnd B2B
Niche marketsAre great for startups
Brite Tap
www.berkeleysg.com
The Hardware Revolution is Happening
Hardware Massive
www.hardwaremassive.comSign up at
Hardware Massive is an exciting new platform that allows everyone in the
hardware ecosystem to meet, learn and collaborate at events all around the world. Find a chapter near you on our chapters map or apply to start a chapter.
Thank You!Connect with me
Greg Fisherwww.linkedin.com/in/gregfisherbsg
Twitter: @berkeleysg
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