how to stop worrying and starting loving online reviews
Post on 09-May-2015
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AIM 2010
HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWSMark Juleen – J.C. Hart Company
Perception and Change
• Perception is everything• Why change?• What drives change?• Why did we view it
differently before?
Strategy…
• More surveys• More interaction• More human• More people• Less Fear
Opportunities/Leverage
• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand
Google Sidewiki
Opportunities/Leverage
• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand
What else is exciting?
• 2380 emails sent• 333 opened• 170 clicked• 26 total reviews• 15% of clicks turned into
reviews
5 Summary Points
• Embrace the change and monitor review platforms and anything online
• Respond honestly and don’t take it personal. Apologize even if you don’t believe you’re wrong.
• Survey internally. Know where you stand before you are surprised.
• Use it as an opportunity to grow your online brand. Believe it or not, more comments are better for you.
• Ask for the reviews. Put links on your websites and remind people in your messages to them.
Where you can find me …
MarkJuleen.comfacebook.markjuleen.com@mbj and @theaptnerdmjuleenhomeisjchart.comfacebook.homeisjchart.com@homeisjchartMultifamilyInsiders.comtheresidentconnection.com
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