how to take your website to the next level

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PortLightTechnology.com

Take Your Website To The Next Level

Tips for Online Success

PortLightTechnology.com

Damon SchopenOwner, Port Light Technology

• Over 10 Years In The Internet Industry• Designer• Developer• Social Media Pro• Online Marketer

Help clients with their entire online presence.• Website• Search Engine Optimization

(Google Search)• Email Marketing• Social Media (Facebook, Google+)

Navigating you through the ever-changing waters of the Internet.

PortLightTechnology.com

Agenda

• Ways to Improve Your Website

• Ways to Help People Find You Online

• Social Media (Facebook, Google+, Twitter)

PortLightTechnology.com

It Can Be Confusing

PortLightTechnology.com

Outbound Vs. Inbound

• Newspaper• Post Cards• Radio• TV

• Google Search Results• Local & Industry Directories • Industry Expert• Phone Book*

PortLightTechnology.com

PortLightTechnology.com

What Is Your Goal?

• Why are you doing this?

• Why do you want people to find your site?

I want consumers, in the Tucson, AZ area, who are looking to buy shower doors and mirrors, to find my

website, gain trust, and call or visit my store.

PortLightTechnology.com

Brainstorm Search Queries

• If you were a consumer how would you search for your products and services?

– Think Like A Consumer

– What Is Most Important?

Shower Enclosures

Shower Enclosures Tucson, AZ

Commercial Glass Repair

Glass and Screen Repair

Bathroom Mirrors

Bathroom Mirrors Tucson

Mirror Installation

Glass Company Tucson AZ

PortLightTechnology.com

Know Your Competition

• Search For The keywords

– Who comes up?

– What are they doing?

– What are they not doing?

PortLightTechnology.com

PortLightTechnology.com

Paid Results

Paid Results

Regular “Organic”Results

Google MapsResults

Regular “Organic”Results

PortLightTechnology.com

A Word On Google

• TOP SECRET: Search Results Recipe

• Guidelines and Best Practices

• What Works For Others

• Always Changing

PortLightTechnology.com

Website

• Visually Appealing

• Mobile Friendly

• Optimized Structure

• Well Coded

• Two Second Test

• Name, Address, and Phone Number

• Quality Informative Content

• Updated Regularly

PortLightTechnology.com

Two Websites

PortLightTechnology.com

PortLightTechnology.com

PortLightTechnology.com

Links, Links, Links

• Quality Sources

– Online Directories

– Social Media Sites

– Industry Websites

– Industry Publications

PortLightTechnology.com

Online Directories

• Google Local

• Yahoo Local

• Bing Local

• Yelp

• Eliminate Duplication

• Fill In All Information Information

• Monitor and Respond To Reviews

PortLightTechnology.com

Which Would You Choose?

PortLightTechnology.com

PortLightTechnology.com

PortLightTechnology.com

Important Social Media Sites

• Google+

• Facebook Business Page

• LinkedIn

• Foursquare

• Twitter

PortLightTechnology.com

Social Media Guidelines

• Post informative, and useful information.

• Engage and interact with people.

• Be Creative – Will It Blend?

• Don’t just post about your business.

• Don’t be annoying.

• Don’t ignore people.

PortLightTechnology.com

Analytics

• How many people visit your site?

• What pages are popular?

• How long to people stay on your site?

• Know what to do next.

• Google Analytics– One of the best

– Free

PortLightTechnology.com

Beware!

• Guarantees of Overnight Success

• Top Secret Methods

• Follow Google Guidelines

• Slow and Steady

If it seems too good to be true, it probably is!

PortLightTechnology.com

Take Away

• Your Website: Who You Are, What You Do, How To Contact You

• Online Directories (Google, Yelp, Foursquare): Accurate Information, Respond To Reviews

• Social Media: Accurate Information, Respond To People Who Reach Out To You

PortLightTechnology.com

Questions?

Damon SchopenOwnerPort Light Technologydamon@portlighttechnology.com262-457-4707www.portlighttechnology.comLinkedIn: http://www.linkedin.com/in/damonschopenFacebook: https://www.facebook.com/PortLightTechnology

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