how to use digital marketing to reach older adults [infographic]
Post on 11-Jan-2017
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How are older internet users using
the internet?
Adults 55 to 65
60% of 50-64 year olds online use Facebook
86% of 65+ year old internet
users rely on email
How are older adults searching?
65+ y/o still use desktop searches more
than any other group relative to their use.
58% of their searches come from desktop and just 20% from mobile.
65+ y/o still use desktop searches more
than any other group relative to their use.
58% of their searches come from desktop and just 20%
from mobile.
55-64 y/o, on the other hand, use mobile 8% more of the time than desktop with 43% of
their searches coming from mobile.
Three Ways to Use Digital Marketing to Reach Older Adults
Create Custom Landing Pages For Different Customers
Reactivate Existing Customers With Email Marketing
Targeted Facebook Ads
Targeted Facebook Ads
Get the full infographic + our Facebook lead generation video!
www.ramblinjackson.com/silver/
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