how to use linkedin for marketing your business

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`````` WhatYouNeedToKnowTo SuccessfullyMarketYourselfonLinkedIn

NataschaThomson CEO,Marke8ngXLerator.com @NaThomson

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AGENDA•  LinkedInDemographics&

FutureVision•  IsLinkedInforB2Cor

B2B?•  OverviewLinkedIn

Productsü YourProfileü YourCompanyPageü Ads/Retarge8ngü InMails

•  Metrics

3

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Global

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Techcrunch,2016

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B2Bvs.B2C

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Source:OurDigitalCoach.

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YourLinkedInProfile

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ProfileOpImizaIonTips

1.  Professional, right-sized, picture 2.  Authentic summary 3.  Tell a story of growth with your work experience 4.  Add visual content & URLs 5.  Update your profile settings periodically

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LinkedInGrowthTacIcs

1.  Invite & accept the right connections 2.  Give and ask for recommendations 3.  Post status updates 4.  Join relevant groups 5.  Engage with your audience

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LiveDemo

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YourLinkedInCompanyPage

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HowtosetupaLinkedInCompanyPage

28h^ps://business.linkedin.com/marke8ng-solu8ons/company-pages/get-started

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B2CCompanyPage

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B2BCompanyPage

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Metrics: LinkedIn Pages

1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates

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Products

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hMps://mobile.linkedin.com

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PaidMediaakaAds&Promos

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LinkedIn:Ownedvs.Earnedvs.Paid

•  Owned–  LinkedInProfile–  LinkedInCompanyPage–  StatusUpdates–  Originalcontent

•  Earned–  EngagementinLinkedIn

Groups–  Engagementwithothers’

updates(like,share)–  Commentsonblogposts

•  Paid–  PromotedPosts–  Ads

Source:SmartInsights.com

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TipsforInMails

•  KeepItBrief•  EmphasizeCommonGround•  LeadwithTHEM,notyou•  ReadTheirProfile•  Makeithighlypersonalized•  Takeaninterest•  Showthevalue

48Source:Hubspot

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Impact:HowdoYougetYourmessagetoYouraudience?Createacampaignstrategy,includingobjec8ves&metrics:n  Sharerelevantcontentn  Engagetheaudiencen  EntertainandDelightn  Calls-To-Ac8on(CTA)n  Convertn  Createloyaltyloop(content&sharing)

Sharerelevantcontentwiththerightaudienceattheright8me.

The 3 Marketing Pillars

BrandYouProfile/Page CommunicateYourValue Reach/EngageYourAudience

Portray:Whoareyou/yourcompany?n  Iden8tyn  Promise/Differen8ator

Createandmaintainconsistentlookandfeel;berecognizable.

Convince:WhydoesitmaMer?n  Clearunderstandingoftargetaudienceandneeds

n  UniqueSellingPointn  Differen8atorsn  Products&Services

Createrelevantcontentinformatsthatyouraudiencelikestoconsume.

Awareness, Engagement, Conversion 50

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NataschaThomsonCEO,MarkeIngXLeratorNaThomson@Marke8ngXLerator.comMarke8ngXLerator.com@NaThomson

Over15yearsofmarkeIngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,BAHREC,andLookingGlassCyberSolu8ons.