how to use pinterest
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Use Pinterest To Explode YourTraffic, Leads & Sales!
Julie MasonPinterest.com/TSMPrincessfacebook.com/TheSocialMediaPrincess
“The Social Media Princess”
What is Pinterest?
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What is Pinterest?
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Interesting Pinterest Stats
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Interesting Pinterest Stats
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Drives more referral traffic to websites than:
LinkedInYouTube COMBINED!Google+
Interesting Pinterest Stats
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Interesting Pinterest Stats
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Pins with a price will get a higher LIKE average
Benefits of Pinterest
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Visually displays your products/services
Great for market research
Helps you sell product
Drives more traffic to your website
Benefits of Pinterest
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Pinterest.com/rspcaqld
Benefits of Pinterest
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Pinterest.com/louisebj
Getting Started on Pinterest
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1. Sign up – www.pinterest.com
2. Pick an easy-to-remember username
3. Add a photo of yourself
4. Use keywords to describe who you are,
what value you offer & what you’ll pin
Convert Account To Biz Page
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1. www.business.pinterest.com
2. Select your business type
3. Update your contact name & email
4. Fill in your profile
5. Agreement = YES
Convert Account To Biz Page
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6. Verify your website• Go to Settings on Pinterest Account
• Download HTML verification file & upload that into your web browser (ensure it is not uploaded to a subfolder or Pinterest won’t be able to find it)
• Complete the process by clicking on the bold “Click Here” in the verification screen – Pinterest will then check your website for the HTML file – once verified your URL will be displayed in full
Creating Your Boards
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Creating Your Boards
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• Click create board• Name your board (18 characters in all caps or 24 in lower case)
Use keywords Be specific/unique ie: if you do holiday ideas for
kids don’t call your board Holiday try instead Christmas with Kids (this helped on lady go from 4k followers to 12k quickly)
• Choose a category• Write a board description• Pin images• Edit main board image
Creating Your Boards
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How To Pin
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• Get some tools Firefox addon “Pinterest Right-Click” Chrome extension “Shareaholic for Pinterest” Internet Explorer “Pinterest Toolbar”
• Upload a pin
• Repin
• shareasimage.com Changes text into image
What To Pin
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• Pin AWESOME Content Here’s some popular categories:
Quotes Interior spaces DIY or How To pins Infographics
• Don’t overdo self-promotion Keep the balance with other’s pins
• Always add a description with keywords
• Add a price to the pin
Who To Follow
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www.repinly.com
Strategies
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1. Collaborative Boards Helps to increase your followers
2. Be AWESOME
3. Add Value in Comments
4. Get a ‘Pin It’ button for your website
5. Run a Pinterest Contest
#1 - Collaborative Boards
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• Create a board
• Click the + sign to add users You’ll need their Pinterest Username for this Invite only people you know or connected to on Pinterest
• Anyone on the group board can add others Be sure everyone knows your policy on this (put it in description)
#1 - Collaborative Boards
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Collaborative Boards Benefits
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• Every Contributor to that group board will now have that board show on their profile
• When someone clicks FOLLOW ALL on that Contributors profile – that will also include the group board that YOU set up and are pinning to.
• This means GREATER EXPOSURE and MORE FOLLOWERS
#2 - Be AWESOME
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• Pin what you LOVE...what is AWESOME
• Pin clear, stunning images (you can pin video too)
• Tall images have more fun (and more repins!)
• Max pin dimensions 600px (W) x 5000px (H)
• Pin frequently (best time is evening)
#2 - Be AWESOME
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Lionsgate went from 200K to 400K views of their videos within 5 days just from pinning
#2 - Be AWESOME
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Want inspiration – check out the co-founder of Pinterest Ben Silbermann
#3 - Comment To Stand Out
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• 80% of people will just repin from their newsfeeds on Pinterest
• By commenting you will immediately start to stand out
• Plus when the pin gets repinned, your comment goes with it
• Pin clear, stunning images
#4 - Add A Widget To Your Site
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• http://about.pinterest.com/goodies/
• 4 types of buttons/widgets including: Pin It Button – lets people pin form your website helping to share
your content
Follow Button – lets people follow you and grow your social reach
Profile Widget – Shows up to 30 of your latest pins – helps to
display the value you offer on your Pinterest account
Board Widget – lets you show up to 30 of your board’s latest
pins...its useful if there’s one board in particular that will appeal
to your visitors
Cool Tools
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DESIGN TOOLS• Picmonkey.com – make pictures fun
• Someecards.com – fun posts
• Piktochart.com – infographics
STRATEGY TOOLS
• Repinly.com – market research & influencers
• Pinreach.com – analytics, research & influencers
• http://pinterest.com/source/thesocialmediaprincess.com/
This shows who is pinning from your website
Facebook & LinkedIn Workshops
1-Day Interactive Workshops Bring your laptop Implement as you learn Get RESULTS faster!
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Facebook Workshop
You will discover: How to develop an effective strategy Setting up & optimising your accounts How to find, attract & convert prospects What type of posts generate results & when to post them Secret strategies that generate RESULTS!
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Andrew & Daryl Grant – Our Internet Secrets
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Facebook Workshop
LinkedIn Workshop
You will discover: How to create a powerful profile Develop an effective strategy How to build brand awareness & traffic Secret ‘stalking’ strategies What & when to post How to generate great leads & sales
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LinkedIn Workshop
Some Results Attendees Have Had:$150,000 Contract
Through LinkedIn Strategy!
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LinkedIn Workshop
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Some Results Attendees Have Had: I Thought I Knew All About LinkedIn
But I Was Blown Away!!
I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.Now I thought I knew LinkedIn and I currently get about 60% of my business fromLinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just for the one idea I got towards the end I would have come and paid full fee!So if you are contemplating learning more about LinkedIn – and you should be if you are in business – then this workshop is a MUST!
~ Geoff KirkwoodAustraliasBusinessMentor.com
Special Offer!
Register for BOTH workshopsFor just $398!
Save $200.00
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TONIGHT ONLY!
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