how to use strategic frameworks to break away from content noise

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Using strategic frameworks to break away from content noise.

Free Seminar Series

Using strategic frameworks to break away from content noise

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Why free seminars?

Information sharing is important.

The information we have to share may be useful for you.

You might know someone who’d like it too.

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Using strategic frameworks to break away from content noise.

In this session

1. The state of the internet (and its noise)

2. Strategic frameworks that exist & that can help

3. A walkthrough of one framework

4. Introduction to Breakaway

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Using strategic frameworks to break away from content noise.

How long will it take?

30 minutes total – including question time.

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Using strategic frameworks to break away from content noise.

About Key Action Items

What’s in it for you?

By the end of this seminar you will have some key action items that you can do after this seminar.

Each action item will help you to be more strategic about your content efforts.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

The internet is noisy!

The internet is content.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

The internet is noisy!

The internet is content.

There’s so much content that what you see is only on the surface of the web.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

The internet is noisy!

What you see

Everything else.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

B2C or B2B? It matters.

B2C is moving to a consumer-driven capitalism.

B2B still makes relationships important.

This changes your content & communication methods.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

How much content is out there?

Tons.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

How much content is out there?

Tons.

This was captured on12 July 2016

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

You need to know the state of your industry.

- Who is producing it- The format - The topics or subject matter- The purpose and intent- How often it is produced and/or shared

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Strategic frameworks

Many choose one based on gut feel.

Today we look at four of them.

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Using strategic frameworks to break away from content noise.

Hedgehog Concept

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Using strategic frameworks to break away from content noise.

Strategy Diamond

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Using strategic frameworks to break away from content noise.

5 Step Process

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Using strategic frameworks to break away from content noise.

Blue Oceans

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Using strategic frameworks to break away from content noise.

Key action item #1

Research your market & the state of its content:

- who else is in the field & what they’re producing- topics & subject matter- target audiences- where it’s shared- gaps and omissions- what are they NOT doing?- opportunities

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Key action item #2

What’s a good strategic framework for you?

Ask: - does it need to be simple? - how complex are our audiences? - who needs to be involved in this discussion? - how much detail to we need to run it successfully?

This will help you find the right framework for you.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Key action item #3

Discover your existing methodology and find out what it would take to make a strategic method stick.

This will give you the capacity to make long-term change.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

A three-month project to reorient your content production and move it to a blue ocean framework.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

Month 1: Scope & brief

Month 2: The Blue Ocean Strategy process begins

Month 3: Action plans for your next 12 months.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

Month 1: $360

Month 2: $2260

Month 3: $2260

Month 4 (optional): $2260

Maintenance & accountability: $880/month for 12 months

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

The optional 4th

month sets you up with performance measurement so you can clearly see your success.

The accountability fee is a continuous coaching check-in to give you the help you need to embed the framework in your business.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Breakaway

Book now, or we can send you more information.

#PixieSessionswww.brutalpixie.com | @brutalpixie

Using strategic frameworks to break away from content noise.

Contact us

Brutal Pixie is an Adelaide-based content strategy company. We're on a mission to help companies also become successful publishers. Our current intent is to improve the communication and connection of 50 law firms by 2020.

(We sell into law but work with everyone who needs us.)

brutalpixie.com | hello@brutalpixie.com Call: +61 8 8121 4134Tweet: @brutalpixie