how to use the face book analyzer

How To Use BuzzSumo’s Facebook Analyzer

www.buzzsumo.com

WEBINAR

BuzzSumoData-driven Insights for Content Marketing

Susan MoellerBusiness Development

Manager @susancmoeller @buzzsumo

● Meaningful● Well-designed

○ Beautiful○ High quality

● Evoke Emotion

Images that go viral

● Meaningful● Well-designed

○ Beautiful○ High quality

● Evoke Emotion

Images that go viral

● Meaningful● Well-designed

○ Beautiful○ High quality

● Evoke Emotion

Images that go viral

Research Amplify Monitor

Why did this Facebook post get so MANY shares?

Why did this Facebook post get so

FEW shares?

Is spending more on ads the only way to get more

shares?

FacebookAnalyzer

Search

A keyword for popular posts from a certain industry or topic

Competitors’ pages

Your own page

Analyze

The type of content

Photos, videos, text

Voice and tone

Style and substance

Themes

Schedule

Apply what you learn

Evaluate and Adjust

Research Amplify Monitor

Search by Topic

Quickly access the post for more info.

Research Amplify Monitor

Top Level Analysis

Research Amplify Monitor

Need more?

Research Amplify Monitor

Apply

Research Amplify Monitor

Next most popular type of post

Research Amplify Monitor

Subject changes significantly

What did you learn?What will you try?

● Humor--unless corporate learners● Corporate learners--Giveaways● Others--images, videos, questions● Memes with writing● Posts short● Pop culture references● Fear of failure● Procrastination● Consider date and time● Sunday at 4 a.m. LOL● Think about what audience you will tap into then.

Research Amplify Monitor

What works for your own page?

Research Amplify Monitor

Evaluate by different metrics

Research Amplify Monitor

Evaluate by different metrics

What works for your competitors or other industry leading sites?

Summarize and compare messages/focus/CTA

Summarize and compare messages/focus/CTA

Summarize and compare Interaction levels/ Identify Trends

Summarize and compare Interaction levels/ Identify Trends

Use text analysis to identify/ compare key phrases

Identify and Compare best times to post and most effective length of posts

Summarize and compare Interaction levels/ Identify Trends

Develop summaries

Develop summaries

What did you learn?What will you try?

● Most successful competitor has strong branded presence, consistent color scheme and look

● No one is doing what the passion page is doing…ie. Memes about beauty● Target posts that are product oriented to a lookalike audience● Track peaks in activity/Interaction for Benchmarking● Post at the times competitors are getting a lot of interactions

www.buzzsumo.com

Free strategy session?

Email susan@buzzsumo.com

Thank you.