how to use the face book analyzer
TRANSCRIPT
How To Use BuzzSumo’s Facebook Analyzer
www.buzzsumo.com
WEBINAR
BuzzSumoData-driven Insights for Content Marketing
Susan MoellerBusiness Development
Manager @susancmoeller @buzzsumo
● Meaningful● Well-designed
○ Beautiful○ High quality
● Evoke Emotion
Images that go viral
● Meaningful● Well-designed
○ Beautiful○ High quality
● Evoke Emotion
Images that go viral
● Meaningful● Well-designed
○ Beautiful○ High quality
● Evoke Emotion
Images that go viral
Research Amplify Monitor
Why did this Facebook post get so MANY shares?
Why did this Facebook post get so
FEW shares?
Is spending more on ads the only way to get more
shares?
FacebookAnalyzer
Search
A keyword for popular posts from a certain industry or topic
Competitors’ pages
Your own page
Analyze
The type of content
Photos, videos, text
Voice and tone
Style and substance
Themes
Schedule
Apply what you learn
Evaluate and Adjust
Research Amplify Monitor
Search by Topic
Quickly access the post for more info.
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Top Level Analysis
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Need more?
Research Amplify Monitor
Apply
Research Amplify Monitor
Next most popular type of post
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Subject changes significantly
What did you learn?What will you try?
● Humor--unless corporate learners● Corporate learners--Giveaways● Others--images, videos, questions● Memes with writing● Posts short● Pop culture references● Fear of failure● Procrastination● Consider date and time● Sunday at 4 a.m. LOL● Think about what audience you will tap into then.
Research Amplify Monitor
What works for your own page?
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Evaluate by different metrics
Research Amplify Monitor
Evaluate by different metrics
What works for your competitors or other industry leading sites?
Summarize and compare messages/focus/CTA
Summarize and compare messages/focus/CTA
Summarize and compare Interaction levels/ Identify Trends
Summarize and compare Interaction levels/ Identify Trends
Use text analysis to identify/ compare key phrases
Identify and Compare best times to post and most effective length of posts
Summarize and compare Interaction levels/ Identify Trends
Develop summaries
Develop summaries
What did you learn?What will you try?
● Most successful competitor has strong branded presence, consistent color scheme and look
● No one is doing what the passion page is doing…ie. Memes about beauty● Target posts that are product oriented to a lookalike audience● Track peaks in activity/Interaction for Benchmarking● Post at the times competitors are getting a lot of interactions
Thank you.