how to use video presentation by wpfastlane
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How to use video to market your business
HELPING ADVICE PRACTICES TO GROW THEIR BUSINESS WITH WEBSITES THAT WORK AND CLEVER COMMUNICATION PROGRAMS www.fastlane30.com.au
www.wpfastlane.com.au
Start with WhyWhy
What
How
Start with WhyWhy do you nee
d videos?
What type of videos
How to create & leverage video for my business
Why Video?YouTube is as important for searching as Google
YouTube reaches more 18 – 49 year olds than TV (in USA)
There are 4 Billion video views on YouTube every day
Average time spent on YouTube is 40 minutes
FaceBook video posts have 135% greater organic reach than photo posts
53x more likely show up on page 1 of Google if you have a video embedded on your website
92% of mobile video consumers share their videos with others
50% of executives seek more information from the website after viewing a video
39% call a vendor after viewing a video
59% of executives would rather watch a video than view text
Source - Cisco & HubSpot
WHY Video is a great way to: Market your business when you and your staff can’t Convert people looking at your business Explain complex ideas and solutions Develop your brand “know, like, trust” Streamline your business – education, client service, FAQ’s
To market your businessAs a financial planner, your top priorities for marketing are to:Demonstrate your expertise and niche valueBuild relationshipsProve that you are authentic, trustworthy and realHelp clients realise the need for adviceAnswer FAQ’s Address pain points
Seeing is believing Most people visiting your website are not convinced: - They need an adviser - You have the skills and expertise - They know, like and trust you - It is a priority right now
Answer their questions
What does your ideal potential client need to know, be aware of or understand?
- Do I trust you?
- Are you an expert?
- Do I really need insurance?
- Will I have enough Super?
- How will this work?
What type of video?
Different horses for different courses 1) To describe a concept or educate at length 2) To build your brand, demonstrate expertise and develop relationships 3) To market your business
To describe a concept or educate
Talking head
Doodler
Explainer video
To build your brand Talking head or team production
To address pain points
How to create videos?
Talking heads
Tips for talking head videos Great to create personal brand, educate and testimonials - Film with your laptop, smartphone or DSLR - Focus on lighting, sound and have a tripod - Get an animated intro - Add graphics & photos to keep eye moving - Free edit software – Microsoft Movie Maker, YouTube Video editor - Outsource video editing - FaceBook Live & Instagram Stories
Animated Videos
Tips for animated videos - Short and to the point or explain a concept - Entertaining, focus on addressing a pain point, share worthy - “canned” videos – Doodler, product providers - Music video platforms - Magisto, Ripl.com, Musicly, Boomerang - Outsource – Upwork.com, Freelancer.com, Fiver.com - A reason, a question, a target, a call to action - Provide a very clear brief – script or story board
How to market There is no use producing videos if nobody knows about them - On YouTube or Vimeo - On your website - Spread the word via email marketing - Direct load to Facebook - Load YouTube to LinkedIn
PHAROS & Madison Marketing
www.fastlane30.com.au
www.wpfastlane.com.au
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