how twitter changes the world
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Governments, Markets, Palaces,How Twitter changes the World
#SMWmilan @Luefkens @BMdigital @Twiplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
75% of all governments have a Twitter presence
56 Foreign Ministers
141Heads of State & Government
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Push
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
74Mexico’s
embassies & diplomatic missions
13Ambassadors
125Israel’s
embassies & diplomatic missions
163United Kingdom’s
embassies & diplomatic missions
30Ambassadors
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started…
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
It’s not a race for more followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Decisions
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Setting the record straight
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The Power of Pictures
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Spelling Mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Rogue tweets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t overshare
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Which language?
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On Holidays
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Support your team
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watching Football
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Grazie
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
GrazieMatthias.Luefkens@bm.com @Luefkens @BMdigital
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