how we created recurring revenue with marketing automation

How we created recurring revenue with marketing automation

• Jente Kasprowski• Co-Owner Inventis Webdesign• Co-Owner Netvits Content Projects• Co-Owner Blabloom

• Webshop + Brick and mortar store • Baby and child products with a plus• 12/4/2014 first order• +1 milj. revenue in 2016

What’s an autoresponder?

Why an autoresponder?

You can’t promote all products to everyone with a newsletter

Newsletter VS. Autoresponder• One time

message• Timely, content

only valid now• Useless for

future subscribers

• Timeless• Every subscriber

gets all messages

• Tells a consistent story to everyone

The results?

The results?

Results we can’t measure?

Our autoresponder communicates our “why”

A bit of neuroscience

Short term vs.

long term memory

What makes a chance to reach our long term memory?

Something shocking

Something remarkable

Something funny

Something useful

Something that is repeated enough

Remarkable

Repeated enoughUseful

Our autoresponder16 mails, 32 weeks

BoringBlack text white BGFacesWHYKISSNo selling

How do we write those e-mails?

No “buy now”Grabs attentionMissionVideocontentExtra content

Subject:Did you know that baby wipes aren’t

as innocent as they look?

Hello << Firstname >>,

If you got little children at home, you sure got some baby wipes. Baby wipes you think are perfect for your baby.

Did you knew baby wipes aren’t as innocent as they look? The former minister of education Joëlle Milquet advised toddler schools to stop using baby wipes. Research has show that the use of baby wipes can harm the health of children. “Kind en Gezin” also warns for overuse of baby wipes.

View the item about baby wipes in the VTM news.

}}

Attention

3 partyproof for credibility

They contain allergens, parabenes and preservatives, who can cause allergies and other medical conditions.

Because we only offer honest and healthy products, Blabloom did research to offer safe alternatives!

What are the alternatives?

Product 1Product 2Product 3 + video

If the health of your baby and the environment are important, you choose the products of brand 1, 2 and 3, right?

}}

Attention

Desire

Interest

}

ps. Want to know more about the alternatives for baby wipes? Read this article: Alternatives for unhealthy baby wipes.

pps. Interested in the baby wipes system of brand 1, click here.

Ppps. Interested in the baby wipes of brand 2, you can find them here.

}Action

The results?

5 Takeaways

• E-mail marketing is so much more than "BUY THIS” e-mails

• Tell your story/why through automation• Go for the right brain• Build a relationship• Nurture, Play the longterm game

@jentejente@inventis.be

Questions?