how we created recurring revenue with marketing automation
TRANSCRIPT
How we created recurring revenue with marketing automation
• Jente Kasprowski• Co-Owner Inventis Webdesign• Co-Owner Netvits Content Projects• Co-Owner Blabloom
• Webshop + Brick and mortar store • Baby and child products with a plus• 12/4/2014 first order• +1 milj. revenue in 2016
What’s an autoresponder?
Why an autoresponder?
You can’t promote all products to everyone with a newsletter
Newsletter VS. Autoresponder• One time
message• Timely, content
only valid now• Useless for
future subscribers
• Timeless• Every subscriber
gets all messages
• Tells a consistent story to everyone
The results?
The results?
Results we can’t measure?
Our autoresponder communicates our “why”
A bit of neuroscience
Short term vs.
long term memory
What makes a chance to reach our long term memory?
Something shocking
Something remarkable
Something funny
Something useful
Something that is repeated enough
Remarkable
Repeated enoughUseful
Our autoresponder16 mails, 32 weeks
BoringBlack text white BGFacesWHYKISSNo selling
How do we write those e-mails?
No “buy now”Grabs attentionMissionVideocontentExtra content
Subject:Did you know that baby wipes aren’t
as innocent as they look?
Hello << Firstname >>,
If you got little children at home, you sure got some baby wipes. Baby wipes you think are perfect for your baby.
Did you knew baby wipes aren’t as innocent as they look? The former minister of education Joëlle Milquet advised toddler schools to stop using baby wipes. Research has show that the use of baby wipes can harm the health of children. “Kind en Gezin” also warns for overuse of baby wipes.
View the item about baby wipes in the VTM news.
}}
Attention
3 partyproof for credibility
They contain allergens, parabenes and preservatives, who can cause allergies and other medical conditions.
Because we only offer honest and healthy products, Blabloom did research to offer safe alternatives!
What are the alternatives?
Product 1Product 2Product 3 + video
If the health of your baby and the environment are important, you choose the products of brand 1, 2 and 3, right?
}}
Attention
Desire
Interest
}
ps. Want to know more about the alternatives for baby wipes? Read this article: Alternatives for unhealthy baby wipes.
pps. Interested in the baby wipes system of brand 1, click here.
Ppps. Interested in the baby wipes of brand 2, you can find them here.
}Action
The results?
5 Takeaways
• E-mail marketing is so much more than "BUY THIS” e-mails
• Tell your story/why through automation• Go for the right brain• Build a relationship• Nurture, Play the longterm game
