how wireless technology is changing retail

How Wireless Technology is Changing Retail

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Douglas Lusted, CEO & Founder

Consumers Are Changing

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They Consume Media Digitally

3Repurposed from: www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

We consume more media using mobile devices than any other (+21%).

They Want To Engage Digitally In-Store

• 86% have smartphones in-store

• 61% visit interactive stores more often

• 58% prefer devices vs. speaking to employees

• 55% showroom in-store

4Source: http://linkett.com/canadian-retail-trends-2015/; http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/

They’re Digitally Influenced, In-Store

• 73% influenced to buy from in-store mobile content.

• 60% buy more because of in-store mobile content.

• 33% seek promotions in-store.

5Source: http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/

Wireless Technologies Provide The Infrastructure To Engage Today’s Consumer

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3 Technologies are Driving This Shift

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BLUETOOTH [BLE]

Signals sent out via beacons that communicate with apps on

smartphones.

NFC

Tiny micro transmitters that use radio waves to communicate with

enabled devices or cards.

WI-FI

Uses a Wi-Fi signal to communicate with enabled devices once they’ve

connected to the network.

Tap Here

linkett.com

3 Strategies You Can Use Today

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Bluetooth

9linkett.com

Beacon Example Video

10linkett.com

Pro’s & Cons of Bluetooth

• Pros:

• Personalized Messaging

• Valuable Rich Data

• Reach to "power users"

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• Cons:

• App Required

• Small Audience Reach

• Battery Powered

linkett.com 11

NFC Marketing

12linkett.com

NFC Example Video

13linkett.com

Pro’s & Cons of NFC

• Pros:

• Quick Easy Content Delivery

• No App Required

• Payment options

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• Cons:

• Does not work with Apple

• Limited Data collection

• Uneducated market

linkett.com 14

WI-FI Marketing

15linkett.com

Wi-Fi Example

16linkett.com

Pro’s & Cons of Wi-Fi

• Pros:

• Valuable Rich Data

• No App Required

• Educated Market

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• Cons:

• Expensive

• Heavy Deployment

linkett.com 17

What Can Be Achieved

• Increase sales up to 30%

• Average 3.2X ROI

• Increase marketing budget efficiency by average of 20%

18linkett.com

In the End

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• Smartphones disrupting shopper behaviour

• Leverage this shift with 3 key technologies

• Proven to deliver tangible results

linkett.com

Thank You

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