how wireless technology is changing retail
TRANSCRIPT
How Wireless Technology is Changing Retail
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Douglas Lusted, CEO & Founder
Consumers Are Changing
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They Consume Media Digitally
3Repurposed from: www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
We consume more media using mobile devices than any other (+21%).
They Want To Engage Digitally In-Store
• 86% have smartphones in-store
• 61% visit interactive stores more often
• 58% prefer devices vs. speaking to employees
• 55% showroom in-store
4Source: http://linkett.com/canadian-retail-trends-2015/; http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/
They’re Digitally Influenced, In-Store
• 73% influenced to buy from in-store mobile content.
• 60% buy more because of in-store mobile content.
• 33% seek promotions in-store.
5Source: http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/
Wireless Technologies Provide The Infrastructure To Engage Today’s Consumer
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3 Technologies are Driving This Shift
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BLUETOOTH [BLE]
Signals sent out via beacons that communicate with apps on
smartphones.
NFC
Tiny micro transmitters that use radio waves to communicate with
enabled devices or cards.
WI-FI
Uses a Wi-Fi signal to communicate with enabled devices once they’ve
connected to the network.
Tap Here
linkett.com
3 Strategies You Can Use Today
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Pro’s & Cons of Bluetooth
• Pros:
• Personalized Messaging
• Valuable Rich Data
• Reach to "power users"
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• Cons:
• App Required
• Small Audience Reach
• Battery Powered
linkett.com 11
Pro’s & Cons of NFC
• Pros:
• Quick Easy Content Delivery
• No App Required
• Payment options
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• Cons:
• Does not work with Apple
• Limited Data collection
• Uneducated market
linkett.com 14
Pro’s & Cons of Wi-Fi
• Pros:
• Valuable Rich Data
• No App Required
• Educated Market
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• Cons:
• Expensive
• Heavy Deployment
linkett.com 17
What Can Be Achieved
• Increase sales up to 30%
• Average 3.2X ROI
• Increase marketing budget efficiency by average of 20%
18linkett.com
In the End
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• Smartphones disrupting shopper behaviour
• Leverage this shift with 3 key technologies
• Proven to deliver tangible results
linkett.com
Thank You
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