how your franchise can rock social media in 2013

1  

How Your Franchise Can Rock Social Media!

2  

MaKenzie  Wangsness*  Local  Marke.ng  Advisor  makenzie.wangsness@bluewaterbrand.com      

#RockSocial2013  

Social Platforms

3  

#RockSocial2013  

Rock These in 2013:

4  

#RockSocial2013  

Facebook: General Admission

5  

•  1  Billion  Users  •  604  Million  Mobile  Users  

Audience:  Ranging  from  Prospects  with  General  Interest  to  Loyal  Customers    

#RockSocial2013  

What  They  Want:  Engagement  with  Content  and/or  Offers  

How  to  Rock  it:  Pictures  &  Video    

6  

65%  consulted  informa.on  they  found  about  brands  on  social  networks  when  making  a  purchasing  decision.  

Source:  eMarketer   #RockSocial2013  

Twitter: Press Pass

7  

•  Over  500  Million  Users  •  More  than  400  Million  Tweets  Per  Day  

Audience:  Prospects  and  Customers  Who  Want  a  Pulse  on  Your  Brand  or  Loca.on    

#RockSocial2013  

What  They  Want:  Brand  News,  Conversa.ons,  &  Customer  Service    How  to  Rock  It:  Listen,  listen,  listen.  (And  respond  appropriately)    

8  

43%  of  U.S.  adults  say  they’d  be  willing  to  give  up  beer  for  a  month  if  they  could  keep  accessing  the  Internet  on  their  smartphones.    

36%  said  they’d  be    willing  to  give  up  chocolate.  

#RockSocial2013  Source:  Think  with  Google  

9  

#RockSocial2013  Source:  Think  with  Google  

56%  of  smartphone  users  are  interested  in  receiving  a  .me-­‐sensi.ve,  loca.on-­‐based  offer.  

Foursquare: VIP

10  

•  Over  2.5  Billion  Check-­‐Ins  •  More  Than  25  Million  Users  •  1  Million+  Brands  &  Business  

#RockSocial2013  

Audience:  Customers  in  or  Near  Your  Loca.on      What  They  Want:  Recogni.on    (And  some  swag)    How  to  Rock  It:  Give  a  Great  1st  Time  Offer    &  Reward  Loyalty    

11  

SOURCE:  hep://blog.nielsen.com/nielsenwire/global/social-­‐media-­‐report-­‐2012-­‐social-­‐media-­‐comes-­‐of-­‐age/   #RockSocial2013  

TOTAL MINUTES SPENT ON SOCIAL MEDIA

JULY 2012

JULY 2013?

JULY 2011

59.5 B

88.48 B

121.18 B

23.2 B4.4 B

74.0 B40.8 B5.7 B

TOTALMINUTES

SOURCE: NIELSEN

YOY CHANGEMOBILE APP WEB

#RockSocial2013  

Be a Social Media Rock Star in Your

Franchise

12  

#RockSocial2013  

#1 Don’t Fight It

13  

•  Embrace  &  U.lize  Social    

•  Par.cipate    

•  Spread  the  Word  

#RockSocial2013  

#2 Be Unique

14  

•  Store  Events/Promo.ons/Non-­‐Profit  Work    

•  Customer  Tes.monials    •  Photos  &  Video  

#RockSocial2013  

#3 Play as One

15  

•  Leverage  Brand  Assets    •  Collaborate  with  Your  Franchise  Team  

 •  Communicate  with  Corporate  

#RockSocial2013  

16  

QUESTIONS? QUESTIONS?

QUESTIONS? QUESTIONS?

QUESTIONS?

#RockSocial2013  

17  

MaKenzie  Wangsness*  Local  Marke.ng  Advisor  makenzie.wangsness@bluewaterbrand.com      

#RockSocial2013  

Connect with Us!

18  

@BluewaterBrand  

facebook.com/bluewaterbrand  

Bluewater  Inc.  

#RockSocial2013  

bluewaterbrand.com/blog