how2hire klout

“Using Data to Track Hiring Success”

September 26, 2012

How2Hire Speaker SeriesPresented by The Resumator

The Resumator is the recruiting platform that helps employershire with confidence through:

• Industry leading hiring software

• Community of entrepreneurs and HR thought leaders

• Original How2Hire content

• Access to leaders at fast-growing companies

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@Hootech

Hootan AtalfiTalent Acquisition

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Today’s agenda• Transitioning from third party recruiters • Establishing recruiting processes that scale• Implementing hiring tools • Tracking metrics that matter• Communicating results

Using Data to Track Hiring Success

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Klout

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DISCOVER AND BE RECOGNIZED FOR HOW YOU INFLUENCE THE

WORLD.

Connected World

Influencer Activation: Programmatic

Identify

Engage

Understand

Harness influencers to generate earned media and drive brand loyalty and discovery

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Klout’s Enormous Scale

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8 proprietary data enhancement algorithms

13 social networks processed every day

120 terabytes of user data stored

200,000 indexed users added every day

310,000,000 users in the Klout influence graph

12,000,000,000 social signals processed every day

30,000,000,000 API calls delivered every month

People & CultureKloutlaws: + Work hard. + Ride or die. + Get shit done. + Blaze trails

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Klout

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• Startup culture – innovative and filled with risk takers• Unique product -- big data, consumer, mobile, ads, perks analytics• Competitive hiring market – fast-moving startups and established big data giants

like Google, Amazon, and Ebay • No viable screening process to evaluate candidates – hiring was based on

conversations• Outside recruiting costs were skyrocketing• Work product was low• No University Program• Goal – grow from 40 to 120 in 1.5 years – Engineering will triple• Raise the bar

Transitioning from Third Party Recruiters

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• Won’t happen overnight • Get organized about who is sending what – The Resumator makes

this easy• Quality is the key• Build out a sourcing strategy as soon as possible • Build out a creative social marketing strategy • Build and brand your ERP• Track your data/sourcing efforts – be meticulous and timely• Keep track of costs• Don’t cut recruiters off entirely even when you have viable pipeline

but restrict their submissions - keep organized • Resumator helps with all phases and helps with the Source/Cost

metrics

Build a Recruiting Process that Scales

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• Create a system that can scale and is lightweight and flexible• Must be reproducible, repeatable, efficient and fast• Must be structured to keep the candidate bar high• Choose an applicant tracking system (ATS) that is easy to use

and everyone will actually use• We chose the Resumator because of its ease of use and

customization• Maintain the data – use the ATS – Resumator has helped – we

track all of our data in the system and use it to extract the data for our reporting

• Build out University

University• Great way to brand your company• Future hires who get your culture and work ethic• Quick way to staff up and build something that

will quickly scale • Interns will kill it on social

The Right Tools

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• Use tools that make you more efficient and smarter about how you work• Candidate discovery and tracking

• LinkedIn, Entelo, TalentBin, Ongig, Google Search, Resumator • Quickly find talent and organize them while maintaining your data integrity

• Applicant tracking system• Pick an ATS that will allow you to collect the correct KPIs for your

organization• Social Marketing and Branding

• Empower the people at your company to take ownership of the Recruiting process

• The Resumator became our vector of empowerment because it’s easy to use, makes the recruiting and feedback process easy and seamless and provides the customization we needed for our unique culture

Social Media

Social Media• Drive everything you do through your social

media marketing channels• Everyone tweets, updates and pins including our

interns about @buildingklout• Publish your successes, company news, tech

achievements as well as open positions• Keep track of everything• This is fast with the Resumator

Tracking Metrics that Matter

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Klout is a data driven company – Recruiting had to match What we measure –

• Source• Recruiter/Sourcer screens• Tech screens• On-site Interviews• Offers• Offer Acceptance • Cost Per Hire• Onboarding data• Interview Performance• 6 month post-hire performance review correlation with interview

performance

Building Klout Q1 v Q2 v Q3

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Initial Screens Onsite Interviews Fulltime Offers Offers Accepted

Q3

Q2

Q1

Building Klout Q1 v Q2 v Q3

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50% 29% 57%

57% 59% 70%

24% 25% 70%

Q1

Q2

Q3

Building Klout Cost Per Hire

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$64,200

$5,333

Q1

Q2

Tracking Metrics that Matter

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Results• Met our hiring goals in less than a year• Decreased interview turnaround time by 5x• Increased efficiency by 3x • Reduced engineering interview time• Maintained offer acceptance rates at 70% while raising the bar• Cost per hire decreased by 85% • Candidate flow increased by 200% 

Communicating Results

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• The Resumator has allowed us to get interview feedback immediately.

• We can easily communicate with team members and interviewers using the collaboration and communication tools

• We have customized interview evaluation templates and we can quickly see how our interviewees are doing so we can make split second decisions.

• We can target candidates individually or en mass to quickly and effectively disposition candidates.

Summary• Create a flexible but stable talent process• Build Trust• Use an ATS that adapts to you• Metrics and Reporting• Sourcing Strategy• Social Media• ERP and University

ThanksPlease find me online here:

Twitter:

@Hootech

Linkedin:

http://www.linkedin.com/in/hootan

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Q&A

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Chris KlinvexCo-Founder and Author, Hiring Great People

October 31, 20122 pm ET | 11 am PT

HR Strategies to Support a Lean Culture

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#How2HireWebinar archive : theresumator.com/blog/how2hire