hr: you are part of the social conversation! get strategic! by: cat carlos & bryan wempen...

HR: You are Part of the Social Conversation! Get

Strategic!

By: Cat Carlos & Bryan Wempen

@GetHiredbyCat @BryanWempen

#MNSHRM

Why do you want to use Social Media?

• Recruiting• Engagement• Branding/Culture

Top 3 reasons to use social media:

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Recruiting with Social Media

• What is a Talent Community?– Facebook

page– Twitter– Blog

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• Branded Facebook Page

• Talent Communities

Engagement with Social Media

• What’s the best page for you? (join w/corporate or separate career page)

• Culture/Branding– Company events/fun contests

• Communications Internal/External– Wellness Initiatives– Benefits groups internally– Compare strategies/tactics internally with other

divisions– Externally- relate to customers/potential employees

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Common objections against Social Media

• Takes too much time• Liability• Executive leadership isn’t on board• Employees will spend too much time using it

at work

Question: Has anyone had to go up against objections to implement SM? How did you do it?

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Benefits of Social Media

• Crowdsourcing information– Connecting with other practitioners

• Build brand/culture• Create a fun workplace to help recruit

candidates and engage employeesQuestion: Discuss how your company has utilized social media and what it improved.

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Questions?

Contact us:• Bryan Wempen– Twitter: @BryanWempen– bryanw@peopleclues.com

• Cat Carlos– Twitter: @GethiredbyCat– cathleenc@peopleclues.com

#MNSHRM