hr: you are part of the social conversation! get strategic! by: cat carlos & bryan wempen...
TRANSCRIPT
HR: You are Part of the Social Conversation! Get
Strategic!
By: Cat Carlos & Bryan Wempen
@GetHiredbyCat @BryanWempen
#MNSHRM
Why do you want to use Social Media?
• Recruiting• Engagement• Branding/Culture
Top 3 reasons to use social media:
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Recruiting with Social Media
• What is a Talent Community?– Facebook
page– Twitter– Blog
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• Branded Facebook Page
• Talent Communities
Engagement with Social Media
• What’s the best page for you? (join w/corporate or separate career page)
• Culture/Branding– Company events/fun contests
• Communications Internal/External– Wellness Initiatives– Benefits groups internally– Compare strategies/tactics internally with other
divisions– Externally- relate to customers/potential employees
#MNSHRM
Common objections against Social Media
• Takes too much time• Liability• Executive leadership isn’t on board• Employees will spend too much time using it
at work
Question: Has anyone had to go up against objections to implement SM? How did you do it?
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Benefits of Social Media
• Crowdsourcing information– Connecting with other practitioners
• Build brand/culture• Create a fun workplace to help recruit
candidates and engage employeesQuestion: Discuss how your company has utilized social media and what it improved.
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Questions?
Contact us:• Bryan Wempen– Twitter: @BryanWempen– [email protected]
• Cat Carlos– Twitter: @GethiredbyCat– [email protected]
#MNSHRM