hubspot product overview
Post on 20-Aug-2015
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11ALL-IN-ONE
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Social MediaContent
Creation
Email &Lead
Nurturing
SEO
MarketingAnalytics
MarketingAutomation
HubSpot simplifies your marketing by pulling
together everything you need to grow your
business.
LandingPages
INTEGRATEDThe fact that HubSpot is all-in-one makes your marketing easier. The fact that it’s integrated, makes it more effective.
Multi-channel analyticsClosed loop reportingSEO driven content toolsMobile-friendly
Image source: Eric Skiff
Content Management SystemCreate website pages in moments (and without a computer science degree). See how effective your website is at driving visits & leads.
Easy Page Formatting
Easily edit pages --no coding needed.
Keep track of how your website is
doing each month.
Dynamic messages advise you on what
to do next.
What are our “sweet spot” keywords and how do we take action to increase our rank?
The Keyword App
What keywords broughtus the greatest # of leads?
What keywords are driving traffic but not conversions? How do I fix that?
Questions it answers:
Where are my competitors out-ranking me?
What keywords should I stop wasting time & money on?
No need to hire an SEO expert. Get clear action steps to improve your rank.
See inbound links for competitors too.
Link GraderSee what websites are linking to you and how valuable those link are in improving your search engine optimization.
Blogging PlatformGet as-you-type advice on how to improve your blog posts and draw leads in.
Easy blogging interface
Dynamic advice on improving your posts
Search engine optimization
Social Media PublishingSchedule out social media posts across multiple accounts and see how many clicks each generated.
Social Media MonitoringEasily monitor social media mentions across networks on your keywords, company name and competitors.
Dunder Mifflin Paper
Prospect IntelligenceTrack what companies are visiting your website and see what content brought them in. Make more informed sales calls and marketing decisions.
All visitors view
Individual company view
Identified personview
EnterpriseSee the complete history of interactions for a lead or customer across channels. Understand their interest in your company and level of engagement.
Lead Intelligence
Landing PagesEasily create landing pages and measure their effectiveness over time.
Build landing pages in moments.
Track conversion rates, new leads and customers.
Depends on the package
A/B TestingCreate multiple variations of a landing page and test which version does better. HubSpot will automatically tell you when the test becomes statistically significant. Then just disable the less effective pages.
Email MarketingUse one of HubSpot’s templates or customize your own. Segment leads and target your emails based on website events.
Integrated Email AnalyticsGet detailed analytics for each send. Create segments of subscribers based on their behavior.
Depends on package
Lead Nurturing & Marketing AutomationTrigger emails and other communications based on customer behavior on and off of your site. Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.
Conversion AssistsSee what pages were important to people who ended up converting and buying.
Depends on the package
Return on Investment Tie all of your analytics to what really matters: How many customers you earned.
Closed Loop MarketingSee how specific marketing efforts & channels are contributing to the bottom line.
$ Marketing Investment
CustomersBrought in
MarketingResults by Channel
InformedSales Team
One End-to-End System
SalesSalesforce.com
Social MediaFacebook. Twitter.
SupportSupport software
BillingPayment software
Web AnalystsGoogle Analytics etc.
MarketingEmail software
Because it shouldn’t take 15 log-ins to execute on your marketing strategy.
A Monthly Report Sent Directly To YouJust click save and you’re ready to present on your marketing progress.
Our Ever-Expanding List of Integrations
CRM SystemsSalesforce, Sugar CRM, MicrosoftDynamics and more
eCommerce Magento, Shopify, and more
Email Service Providers Mailchimp, Constant Contact, Campaign Monitor, Silverpop
Webinar ProvidersGo To WebinarCitrix
Billing Systems Recurly, Chargify
Help Desks Zendesk, Assistly
Social Media Facebook, Twitter, Linkedin, and more.
Mobile SMS and Apps
The App MarketplaceCommunity-bred solutions that multiply like gremlins
Search & install apps in the app marketplace.
Read user reviews and submit your own.
HubSpot APIThe HubSpot API makes it possible to integrate with anything (except maybe, a toaster).
Blog API Keywords API Leads API Lead Nurturing API Marketing Events API Prospects API Settings API
http://developers.hubspot.com/
"If I look at the new customers we've won this year, more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place.”
-- Bob Apollo, Managing Director
Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has attributed more than 50% of its new sales to inbound marketing practices.
OTHER RESULTS
• Experienced a 5-fold increase in monthly organic traffic and organic leads since February 2010
• Achieved a 31% overall conversion rate on all website landing pages “
"We're a smaller marketing department, and so we really have to efficiently use our resources, and HubSpot has really fulfilled that need for us. It's definitely had a noticeable impact on the volume [of quotes] that we're getting in, and an impact on the organization.”
- Ryan Dixon Online Marketing Manager
OTHER RESULTS
• Increased quote requests generated online by more than 412%
• Increased total inquiries to the Lynden Call Center by 93%
• Improved its small marketing team's efficiency in serving a large organization“
The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is both the number of qualified quote requests it generates plus its call center volume. Since implementing HubSpot, Lynden has increased its total quote requests by 270%.
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