huguru company a healthy future. the future is health the collection and use of health information...

Huguru Company

A healthy future

The future IS health

• The collection and use of health information is set to revolutionise health care

• Genetic, hormone and blood sugar testing are some of the means by which health may be more accurately measured

• Wearable medical devices is evolving to make continuous monitoring of biomedical data increasingly possible

• Continuous monitoring can be used to predict and prevent disease

Health IS a business issue

• The direct financial effect of productivity gains from employee emotional health or insurance claim costs for disease treatment make health a bottom line business issue

• Health relates to emotional wellbeing as well as diagnosis of disease states related to lifestyle and workplace factors

• Simple biometric data such as BMI and calorie intake addresses health in limited manners and promotes employee discontent

Business is a health issue● Food system ethics effect local communities as

well as determine nutritional density of foods● Ethics such as organic and bio-dynamic

production together with fairtrade and employee empowerment effect both environmental and human health

● Business participation in ethics that serve health provide marketing and networking opportunities

Huguru Network

• The company will build a network of connections, communities and collaborations

• Customers, health professionals and businesses working in health will work together

• The manner will be viral as it grows, the effect will be a panacea to health issues

Huguru lifestyle

• Long term health reflects daily habits and choices

• Huguru web-site will serve to promote the right choices and enhance lifestyle change

• Huguru brand can educate and ELATE: Empower, Love And Transformation Everyday

Huguru Start-Up

A social media company providing:• Social Health Hub• Health Education• Contact Details of Health Professionals• Networking for Health Professionals• Nutritional Information and Recipes• Collection of Health Data

huguru.com - an online platform that facilitates health change

Goals of web platform:

• Connect site users with the information and people they need for them to realize their full healing and health resources

• Facilitate and sustain behavioural and lifestyle changes through community inclusion

Target Market

• Adults aged between 20 and 50 who lead: – active lifestyles– are diet conscious– want to sustain health and progress toward full

health potential

Core customer problem and offering• Problem:

1. Feeling a lack of connection with full health potential

2. Wanting to close the gap and facing difficulty with the change process

• Core offering– Magic and mystery in food and fitness – Reliable and well referenced health education– Social connectivity and Community discussion of

health topics– Shedding light on the applications and limitations of

health information

Providing

• Social connection and community building around food, health and exercise

• Self-expression through posting recipes and experiences

• Articles, videos, recipes and health related information

• Connections with health professionals

Customer benefit• Feeling vibrant, positive and energized• Feeling capable and empowered• Feeling pride in achievement (health potential) and

joy shared with loved ones (what health brings)• Feeling supported through social connection and

community engagement• Feeling relief through convenience and reliability of

information• Feeling stimulated and an engaged sense of meaning

in personal growth due to learning and participating in community discussions

Users can connect

around food and health

and support each other in

achieving health goals through ...

Social Health Hub

... joining groups ...

... creating blog posts ...

... finding buddies

Health Education: health consultants, coaches and therapists will post articles

regarding nutrition and diet ...

... articles will provide health and fitness advice ...

... articles will address health problems ...

... articles will address mind-body health as well as spiritual, social and psychological

wellbeing ...

… articles will be research based and contain citations…

... easy navigation between types of health education ...

... details about services offered by coaches and consultants will be posted

along with their articles ...

... coaches will have a dedicated page to outline their professional profile

Services to health coaches and consultants

• Dedicated space to showcase their services and knowledge

• Space to share research and practice ideas with colleagues

3 forms of communication

• Site user to site user• Site user to health professional• Health professional to health professional

Providing professional networking

Providing space for professional health discussions

Nutrition Education: Site users will be able to learn the nutritional highlights of foods ...

...find creative and fun food recipes ...

... find cooking classes and personal chefs ...

... search to find foods highest in specific nutrients ...

... learn about the functional benefits of foods and nutrients ...

... learn about nutrient related factors such as absorption and deficiency ...

... learn about factors associated with nutrient assimilation ...

... and learn about the functional role of phytonutrients to health

Diet metrics such as

Calories, Glycemic

Index (GI), Glycemic Load (GL)

and Nutrient

Daily Value targets and

their importance

Diet Metrics concerns

• Focus on whole body systems such as hormones and inflammation control

• Focus on easy to use measures such as portion control and nutrient quality

• Focus on why calories are needed and nutrient density

• Focus on Health at Every Size and anti-discrimination regarding BMI

• Avoid involvement in trends that make food a commodity and people victims of BMI

Other Tracking MetricsKey examples:

• Food mood tracking• Stress and relaxation tracking• Exercise and movement tracking• Feelings and change tracking

Holistic measures: • Joy and laughter tracking• Gratitude and Personal meaning tracking• Tracking to raise awareness of emotional eating• Tracking to raise inner awareness and encourage intuitive

eating

Health data collection

• The company will collect data from core customers

• Cutting edge wearable technology as well as functional medical and genetic testing will be used

• Testing and tracking will be used in diagnosis and to determine efficacy of treatment

Target market ideas and concerns

• Younger generation who will recruit others• Sports people like tracking• Tracking can trigger disordered eating• Site should welcome and accommodate and

not intimidate nor overwhelm

Revenue Strategy

• Membership subscription will be charged for use of advanced features on the site – Involvement and participation in group and

community discussion– Use of tracking services

•Advertising for companies producing health related products

–Companies will be screened regarding the ethics of their company and reliability of their products

How the products and services are to be made available

• Blog to build up user base and community discussions based on health information I provide

• Attract health professionals to the site to post their own articles, videos and contact details as well as participation in group discussions and the formation of communities

• Business scaling will be based around building advanced site features and iterative tests for market acceptance of services such as the inclusion of tracking services

Why do I want to do this• I love inspiring people to be passionate about food, fitness

and physiological mind body health• I want to inspire others and be inspired to learn about and

activate my own health potential• I feel that community inclusion, collaboration and support is

a key factor missing in my life and holding me back from realizing my own potential

• I would feel joy and meaningful life purpose in facilitating social connectivity and ability of people to discuss health matters

• I believe that functional medical testing together with wearable tracking technology and integrated health care IS the future of healthcare