hurdle busters: how to understand and use twitter

HURDLE BUSTERS

HOW TO: Understand & Use Twitter

Chelsea Dygert#StartupPhoenix

Create ContextName

Where are you from

What do you do / working on

How did you hear about Eureka/My talk

“A tribe is a group of people connected to one another,

connected to a leader, and connected to an idea.

A group needs only two things to be a tribe: a shared interest and a way to communicate.”

― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

Social Media Rules

#Sta

rtupP

hoen

ix

● Every social site has a culture - understand, engage, innovate

● Everything has balance.

● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion

● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online

● Strategize, PLAN & AUTOMATE

What is Twitter● The hallway chat of all social media● Microblogging site● Created in 2006 ● Went Public in Nov 2013

○ (opened @ $26, closed at $44.90, now @ $44.60)● 140 characters. ● Quickest way to communicate & break news

● 676 million users● 115 active monthly● Even those who don’t tweet log on (40%)● Reverse Chronological Newsfeed

● To connect with your tribe○ Current tribe, potential tribe, tap into others

● To stay relevant○ Understand culture, engage, innovate

● To promote (events, products, services, campaigns)● To do research● Add / create context● Increase visibility● Join / encourage conversation● Measure... (roi, engagement, conversation, etc)● Add humor● Build brand value over time

Why Use Twitter

The HOW1. Post with pictures - engagement doubles2. Engage in current events3. Promote - events, products, services, brands, news, hashtags4. Searching - live feed for monitoring people, companies, ideas, news5. Engagement - gives people / groups way and reason to communicate 6. Create Relationships - people love common ground7. Exposure - giving people way to find YOU8. Cross promotion - create convo to other business, across multiple

platforms, build brand value for others (partners, sponsors, etc)9. Easy to follow - use lists, hashtags,

Customer Input - can get you access to your tribe’s thoughts. 10. Measure ROI - Use twitter anayltics, outside tools *see last slide*11. ---Competitions, Live Q & A, Webinars...

Twitter Strategy for Business: http://brandongaille.com/top-8-twitter-tips-for-small-businesses/

THE RULES:● Don’t Overuse. Everything has balance.

○ Jimmy & Justin #Hashtag skit

● Use ON each platform needs to match CULTURE of each platform○ Don’t hijack (hashtag fails - Susan Album Party)

● Don’t use handles, hashtags blindly. Research.● RESPOND● Promote your handle & hashtag OFFLINE.

○ Marketing is most effective across both online & offline platforms.

Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted

Hashtags on TwitterStarted in 2007 in a tweet● Not started by twitter - # used by user● Part of Twitter’s successful IPO● popularized by use in news● No one OWNS a hashtag● Be general ENOUGH● Be specific ENOUGH

Then used by Instagram,Adopted by Facebook, Pinterest & G+

When… Define Goals & Decide

● Goal = WHY are you using social media

● Make sure there is a general purpose○ Cross promote○ Give tribe reason to engage with you○ Reach into a new crowd○ Measure

The #hashtag Fails:

● #McDStories● #Susanalbumparty ● #Aurora (clothing line) & Shooting

Tools, Tips, To Dos:Research, Research, Research

Promote - use it, cross promote it, pay itEngage - with others, events, news, trending, Monitor - search it, board it, cross-check it Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As

Use:Tweetdeck

Hashtagify.meTagboard

Automation: Hootsuite, Google calendar

TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale

B) Oct Talks: Email me with any topics you may be interested in...

1) Twitter Deep Dive - hands on & strategy training2) Pinterest: Understanding it, using it, Do’s and Dont’s3) Facebook Strategies, 4) Youtube?

What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,

Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT

Find me:Chelsea Dygert +

Dygert #ConsultMentCell: 252-717-9919

Chelsea@DygertConsultMent.comLinkedIn

twitter / instagram

@cimforgiven

at Local coffee shop #StartupPhoenix