hydrokleen annual conference 2015 - marketing with google
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Your Easy Web Solutions
Marketing With GoogleBest Practices
Alexei Kouleshov
Who I am
• Online Marketing Strategist• Google Partner• Over 10 Years In The Industry• Author
Google: Most Popular Marketing Channels
• Organic Results (SEO)• Google Plus (Local)• Google Adwords Search Ads
What Google Wants
• Quality Content• Relevance• Great User Experience• Time Spent On Website• Bounce Rate• Path Through The Website
Google: Best Practices - Content
• Create Unique Content• Endorse Website Content• Directories• Blogs• News Articles
• Update Website Regularly
Google: Best Practices – Landing Pages
• Setup Landing Pages• Easy To Follow• Highly Focused• Benefit Driven
• Send Controlled Traffic To Landing Pages
Landing Page Examples
Google: Best Practices – Test & Measure
• Install Google Analytics• Set Goal Conversions (Leads, Sales)• Improve User Experience• Get Visitors To Come Back
Google: Overall Strategy
• Controlled Traffic (ads, emails)• Send Visitors To Targeted Pages
• Uncontrolled Traffic (organic)• Provide Quality Content• Build Lists
Like Us On Facebook www.yews.com.au
Email – alexei@yews.com.au
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