hyperlocal news: setting up, sustainability and success
Post on 31-May-2015
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Wales3.06 Million residents
Western Mail circulation figures 23,035
23035
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0.76%of the population buy the national paper
High increaseDigital readers
ThisIsSouthWales.co.uk 46% increase
DailyPost.co.uk 14.6% increase
WalesOnline.co.uk 16.7% increase
TheArgus.co.uk 36.1% increase
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NESTA, UK - Demand for hyperlocal media, April 2013
Those with internet access and devices such as tablets, mobile phones or computers are more likely to be ‘very interested’ in local news and information
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NESTA, UK - Demand for hyperlocal media, April 2013
73%
of people who access local
news have done so on their
smartphones
Those with internet access and devices such as tablets, mobile phones or computers are more likely to be ‘very interested’ in local news and information
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NESTA, UK - Demand for hyperlocal media, April 2013
55% of people who now use
hyperlocal media more said it was due to them getting a smartphone and / or a tablet.
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NESTA, UK - Demand for hyperlocal media, April 2013
Community news provides functional information
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NESTA, UK - Demand for hyperlocal media, April 2013
Community news provides functional information50% local weather
41% local breaking news
32% local entertainment
30% restaurants, clubs or bars
27% community events @c4cj
What isHyperlocal?
“Online news or content services pertaining to a town, village, single
postcode or other small, geographically
defined community”
NESTA Here & Now
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The value of hyperlocal news in the UK: a new analysis of content
13% of stories are Community based11.7% of stories cover local politics
11.5% of stories cover sport
Top three topics
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WHO GETS TO SPEAK?
People involved in:
local politics local businesses
members of the general public
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The value of hyperlocal news in the UK: a new analysis of content
Community Journalist Richard Gurner, CaerphillyObserver.co.uk
“”
I try to cover the stories that other
people aren't
What role do you play in the
community?
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RESEARCH • OUTREACH DEVELOPMENT • TRAINING
The Centre for Community Journalism in unique in bringing together research and practice, with the aim of breathing new life into journalism at a local level. We are building a global network of hyperlocal and community news hubs to develop and learn from each other
www.communityjournalism.co.uk@c4cj
RESEARCHKnow your audience
Audit what
else is out there?
Choose your
platform carefully
Be realisticwith time and money
Tone of voice & content
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WHAT IS YOUR GOAL?
Are you plugging an information gap?
or filling a commercial gap?
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onthewight.com
filtonvoice.co.uk
caerphillyobserver.co.uk
kingscrossenvironment.com wv11.co.uk@c4cj
Hyperlocal works best where it adds
value to local communities and is
rooted in audience needs
“
”Nesta Here & Now report, March 2012
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Join our network at:www.communityjournalism.co.uk
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