i love it !!! social media in a professional environment

© 2009 IBM Corporation

Yves Van Seters – External Communications & Media Relations IBM BeLux

I love IT !!!!!!

Social Media in a professional environment

© 2009 IBM Corporation2

Inventory Check

Uses Flickr/Picassa

Uses LinkedIn / Xing / Plaxo

Uses Delicious

Uses Digg

Reads blogs?

Reacts on a blog?

Has a blog?

Uses RSS-feed readers

Uses Instant messaging

Has no idea what Instant messaging is

Uses Skype

Thinks (s)he need Social Media Skills in his/her future carreer

Has a SmartPhone/BB/iPhone

Has a Hotmail / Gmail / Yahoo Account

Looked something up with Yahoo?

Looked something up withGoogle?

Looked something up with Ask?

Looked something up on Wikipedia?

Contributed to Wikipedia?

Uses review sites

Contributes to a review site

Has a Clint (zatte vrienden) account

Has a Facebook account

Has a Twitter account

WHO

© 2009 IBM Corporation3

© 2009 IBM Corporation4

Social Business

New Technologies(always on)

Personal Contact(you and me)

BusinessPrivate Social Business

© 2009 IBM Corporation5

The Bar, The Backyard BBQ & The Office

IMPACT

(*)

(*): ex zattevrienden.be

© 2009 IBM Corporation6

Statement :

Social Media is a hype !

© 2009 IBM Corporation7

The most trusted providers of information today are

not institutions.

© 2009 IBM Corporation8

They are

“other people like you & me.”

Oh-oh…..

© 2009 IBM Corporation9

Should I go online?

© 2009 IBM Corporation10

It’s a good thing !S

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© 2009 IBM Corporation12

Power of social media & communities

Update 25/01/2010Update 25/01/2010Viewed: 11.955 Viewed: 11.955

4.338 Click Through (36%)4.338 Click Through (36%)

© 2009 IBM Corporation13

Social Media Adagio

LISTEN LEARN

CONTRIBUTE SHARE

© 2009 IBM Corporation14

ONLINE SUCCESS =

Focus

Activity

Network

Reputation

© 2009 IBM Corporation15

Only if you have interesting things to say, people will listen…

IBM Evening Academy

© 2009 IBM Corporation16

OK, I’m Sold!

Where do I join !

© 2009 IBM Corporation17

© 2009 IBM Corporation18

Social Networking and Collaboration

Do w e have a method to collaborate?Mechanism

H ow can I develop my reputationas a trusted partner?

W ill this person help me?Benevolence (Trust)

H ow can I advertise my expertise?I s this person com petent?Com petence (Trust)

H ow can I become more know n?H ow do I know w ho is out there?Aw areness

ContributorsI am som eone

SeekersI need som eone

Critical Success Factors

Do w e have a method to collaborate?Mechanism

H ow can I develop my reputationas a trusted partner?

W ill this person help me?Benevolence (Trust)

H ow can I advertise my expertise?I s this person com petent?Com petence (Trust)

H ow can I become more know n?H ow do I know w ho is out there?Aw areness

ContributorsI am som eone

SeekersI need som eone

Critical Success Factors

Soci

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Weave social networking into existing collaboration tools to naturally discover people and their knowledge

LovableFool

LovableStar

IncompetentJerk

CompetentJerk

Fool Competent

Jerk

Lov

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Co

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bo

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So

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© 2009 IBM Corporation19

“Social Software describes the online IBM technologies and practices that people use to share

content, opinions, insights, experiences, perspectives and media themselves”

Online Collaboration is … Personal

Informal

Fast

A Conversation

© 2009 IBM Corporation20

Inventory Check

Teamrooms Wiki´sSecondlifeLotus Connections Jams LotusLive

TelePresence Text Messaging SametimeQuickPlace Cattail Bluepages

ODW Bluepedia dogear

Th1nkForward BeeHyveBluto

© 2009 IBM Corporation21

Communities

Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

Blogs

Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

Bookmarks

Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

Activities

Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Profiles

Quickly find the people you need by searching across your organization and connecting to others.

Homepage

Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.

WikisFiles

Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.

Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.

All your social software needsready for business

© 2009 IBM Corporation22

Lotus Connections Homepage

© 2009 IBM Corporation23

Lotus Connections Profiles

© 2009 IBM Corporation24

Lotus Connections Communities

© 2009 IBM Corporation25

Lotus Connections Blogs

© 2009 IBM Corporation26

Lotus Connections Bookmarks

© 2009 IBM Corporation27

Lotus Connections Files

© 2009 IBM Corporation28

Tagging

✔ A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file).

✔ This kind of metadata helps describe an item and allows it to be found again by browsing or searching.

✔ Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.

✔ The tagging mechanism is also know as folksonomy, being the opposite of fixed categorizations or taxonomies

© 2009 IBM Corporation

Tagging is important !

© 2009 IBM Corporation30

Y

Questions ?

© 2009 IBM Corporation31

Yves Van SetersExternal Communications & Media relations Belgium & Luxembourg

Av.du Bourgetlaan 42B-1130 BRUSSELSBELGIUM

T: +32(0)2-225 21 11M:+32(0)478-27 10 33E: yvanseters@be.ibm.com

linkedin.com/in/Yvesvanseters

@YvesVS

facebook.com/yvanseters

YvesVS.tumblr.com

© 2009 IBM Corporation32