i love it !!! social media in a professional environment
DESCRIPTION
Ppt. I presented before Belgian Scholars. "I love IT" is an initiative by Agoria to promote the Tech-industry with scholars.TRANSCRIPT
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© 2009 IBM Corporation
Yves Van Seters – External Communications & Media Relations IBM BeLux
I love IT !!!!!!
Social Media in a professional environment
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© 2009 IBM Corporation2
Inventory Check
Uses Flickr/Picassa
Uses LinkedIn / Xing / Plaxo
Uses Delicious
Uses Digg
Reads blogs?
Reacts on a blog?
Has a blog?
Uses RSS-feed readers
Uses Instant messaging
Has no idea what Instant messaging is
Uses Skype
Thinks (s)he need Social Media Skills in his/her future carreer
Has a SmartPhone/BB/iPhone
Has a Hotmail / Gmail / Yahoo Account
Looked something up with Yahoo?
Looked something up withGoogle?
Looked something up with Ask?
Looked something up on Wikipedia?
Contributed to Wikipedia?
Uses review sites
Contributes to a review site
Has a Clint (zatte vrienden) account
Has a Facebook account
Has a Twitter account
WHO
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© 2009 IBM Corporation3
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© 2009 IBM Corporation4
Social Business
New Technologies(always on)
Personal Contact(you and me)
BusinessPrivate Social Business
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© 2009 IBM Corporation5
The Bar, The Backyard BBQ & The Office
IMPACT
(*)
(*): ex zattevrienden.be
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© 2009 IBM Corporation6
Statement :
Social Media is a hype !
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© 2009 IBM Corporation7
The most trusted providers of information today are
not institutions.
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© 2009 IBM Corporation8
They are
“other people like you & me.”
Oh-oh…..
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© 2009 IBM Corporation9
Should I go online?
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© 2009 IBM Corporation10
It’s a good thing !S
ou
rce
: http
://mas
ha
ble
.co
m/2
00
9/02
/06/s
oc
ial-med
ia-s
ma
rtest-b
ran
ds/
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11
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© 2009 IBM Corporation12
Power of social media & communities
Update 25/01/2010Update 25/01/2010Viewed: 11.955 Viewed: 11.955
4.338 Click Through (36%)4.338 Click Through (36%)
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© 2009 IBM Corporation13
Social Media Adagio
LISTEN LEARN
CONTRIBUTE SHARE
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© 2009 IBM Corporation14
ONLINE SUCCESS =
Focus
Activity
Network
Reputation
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© 2009 IBM Corporation15
Only if you have interesting things to say, people will listen…
IBM Evening Academy
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© 2009 IBM Corporation16
OK, I’m Sold!
Where do I join !
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© 2009 IBM Corporation17
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© 2009 IBM Corporation18
Social Networking and Collaboration
Do w e have a method to collaborate?Mechanism
H ow can I develop my reputationas a trusted partner?
W ill this person help me?Benevolence (Trust)
H ow can I advertise my expertise?I s this person com petent?Com petence (Trust)
H ow can I become more know n?H ow do I know w ho is out there?Aw areness
ContributorsI am som eone
SeekersI need som eone
Critical Success Factors
Do w e have a method to collaborate?Mechanism
H ow can I develop my reputationas a trusted partner?
W ill this person help me?Benevolence (Trust)
H ow can I advertise my expertise?I s this person com petent?Com petence (Trust)
H ow can I become more know n?H ow do I know w ho is out there?Aw areness
ContributorsI am som eone
SeekersI need som eone
Critical Success Factors
Soci
alN
etw
orki
ngCo
llabo
rativ
eTo
ols
Weave social networking into existing collaboration tools to naturally discover people and their knowledge
LovableFool
LovableStar
IncompetentJerk
CompetentJerk
Fool Competent
Jerk
Lov
abl
e
Co
lla
bo
rati
ve
too
l
So
cia
l N
etw
ork
ing
l
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© 2009 IBM Corporation19
“Social Software describes the online IBM technologies and practices that people use to share
content, opinions, insights, experiences, perspectives and media themselves”
Online Collaboration is … Personal
Informal
Fast
A Conversation
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© 2009 IBM Corporation20
Inventory Check
Teamrooms Wiki´sSecondlifeLotus Connections Jams LotusLive
TelePresence Text Messaging SametimeQuickPlace Cattail Bluepages
ODW Bluepedia dogear
Th1nkForward BeeHyveBluto
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© 2009 IBM Corporation21
Communities
Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
Blogs
Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
Bookmarks
Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
Activities
Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster
Profiles
Quickly find the people you need by searching across your organization and connecting to others.
Homepage
Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.
WikisFiles
Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.
Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.
All your social software needsready for business
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© 2009 IBM Corporation22
Lotus Connections Homepage
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© 2009 IBM Corporation23
Lotus Connections Profiles
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© 2009 IBM Corporation24
Lotus Connections Communities
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© 2009 IBM Corporation25
Lotus Connections Blogs
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© 2009 IBM Corporation26
Lotus Connections Bookmarks
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© 2009 IBM Corporation27
Lotus Connections Files
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© 2009 IBM Corporation28
Tagging
✔ A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file).
✔ This kind of metadata helps describe an item and allows it to be found again by browsing or searching.
✔ Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.
✔ The tagging mechanism is also know as folksonomy, being the opposite of fixed categorizations or taxonomies
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© 2009 IBM Corporation
Tagging is important !
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© 2009 IBM Corporation30
Y
Questions ?
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© 2009 IBM Corporation31
Yves Van SetersExternal Communications & Media relations Belgium & Luxembourg
Av.du Bourgetlaan 42B-1130 BRUSSELSBELGIUM
T: +32(0)2-225 21 11M:+32(0)478-27 10 33E: [email protected]
linkedin.com/in/Yvesvanseters
@YvesVS
facebook.com/yvanseters
YvesVS.tumblr.com
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© 2009 IBM Corporation32