iab europe web awards macedonia 2011 « challenges and opportunities for the european digital...

IAB EuropeWeb Awards Macedonia 2011

« Challenges and Opportunities for the European Digital Marketing Industry »

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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IAB EUROPEA NETWORK OF TRADE ASSOCIATIONSWORKING FOR THE INDUSTRY

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Stakeholders and dedicated staff :•27 countries with over 125 staff•42 corporate members at European level•more than 5000 member companies

Potential New countries in 2012:•Macedonia and Portugal

Priorities 2012-2013:•Public Policies :

• creating trust and transparency• ongoing dialogue with the regulator• self regulation

•Business :• promoting Brand Advertising• standardization

•Benchmarking/Research :• understanding the consumer• comparing the markets

•Networking :• connecting people

December 2011:

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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THE GOOD NEWSCONSUMERS AND EXPENDITURES

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Europe catches up with the US and might becoming the biggest online market by the end of 2012!

Source IAB/PWC

17,1

19,6

22

24,5

15,3

17,7

21

25

1

2,5

6

12

0

5

10

15

20

25

30

2009 2010 2011 2012

USA

EU

CHINA

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

6SPEND ONLINE AS A PERCENTAGE

OF MAIN MEDIA SPEND (WARC DATA)

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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From a passive audience…

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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… to an active user

50% of European

internet users have chosen better products or services as a result of the internet.Source : Mediascope Europe

Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.Source : MC DC Survey

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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THE BAD NEWSLEGAL WORRIES AND TRUST RELATION

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Control of data is a hot topic

37% is not using

location-based servicesbecause of privacy concernsSource : MC DC Survey

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Freedom

Restraint

Balancing act

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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PRIVACYPRIVACY

The privacy debate

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Italy

Russia

SpainPortugal

France

Turkey

Poland

Belgium

UK

Switzerland

Denmark

Sweden

Norway

GermanyNetherlands

Conducted by:

Finland

Understanding the Consumer driving the digital revolution…

The total media picture

The total media picture

Online deep diveOnline deep dive

+

It’s the proof that convergence is happening

396m of

Europeans media mesh (76%)Source : Mediascope Europe

23%

80%

58%

52%

Watch TV

06:00 10:00to 10:00 17:30to 17:30 21:00to 21:00 06:00to

Base: Users of all media across 15 markets covered

39%

70%

62%

25%

Use the internet via mobile or PDA

41%67%

74%

31%

Use the Internet via PC or laptop

And that Internet is a through the day medium growing across different platforms

And showing that every year more people convert to buying from their online browsing

Holidays up 18%Holidays up 18%

Theatre/Cinema tickets up 37%Theatre/Cinema tickets up 37%

Food up 18%Food up 18%

Financial Products up 20%Financial Products up 20%

Come together and make it happen!

It's the proof to make advertisersinvest in digital

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Keep on pushing the digital economy....with www.iabeurope.eu!

The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

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Promoting and Developing the digital and interactive market

macedonia