iab europe web awards macedonia 2011 « challenges and opportunities for the european digital...
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IAB EuropeWeb Awards Macedonia 2011
« Challenges and Opportunities for the European Digital Marketing Industry »
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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IAB EUROPEA NETWORK OF TRADE ASSOCIATIONSWORKING FOR THE INDUSTRY
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Stakeholders and dedicated staff :•27 countries with over 125 staff•42 corporate members at European level•more than 5000 member companies
Potential New countries in 2012:•Macedonia and Portugal
Priorities 2012-2013:•Public Policies :
• creating trust and transparency• ongoing dialogue with the regulator• self regulation
•Business :• promoting Brand Advertising• standardization
•Benchmarking/Research :• understanding the consumer• comparing the markets
•Networking :• connecting people
December 2011:
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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THE GOOD NEWSCONSUMERS AND EXPENDITURES
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Europe catches up with the US and might becoming the biggest online market by the end of 2012!
Source IAB/PWC
17,1
19,6
22
24,5
15,3
17,7
21
25
1
2,5
6
12
0
5
10
15
20
25
30
2009 2010 2011 2012
USA
EU
CHINA
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
6SPEND ONLINE AS A PERCENTAGE
OF MAIN MEDIA SPEND (WARC DATA)
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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From a passive audience…
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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… to an active user
50% of European
internet users have chosen better products or services as a result of the internet.Source : Mediascope Europe
Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.Source : MC DC Survey
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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THE BAD NEWSLEGAL WORRIES AND TRUST RELATION
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Control of data is a hot topic
37% is not using
location-based servicesbecause of privacy concernsSource : MC DC Survey
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Freedom
Restraint
Balancing act
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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PRIVACYPRIVACY
The privacy debate
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Italy
Russia
SpainPortugal
France
Turkey
Poland
Belgium
UK
Switzerland
Denmark
Sweden
Norway
GermanyNetherlands
Conducted by:
Finland
Understanding the Consumer driving the digital revolution…
The total media picture
The total media picture
Online deep diveOnline deep dive
+
It’s the proof that convergence is happening
396m of
Europeans media mesh (76%)Source : Mediascope Europe
23%
80%
58%
52%
Watch TV
06:00 10:00to 10:00 17:30to 17:30 21:00to 21:00 06:00to
Base: Users of all media across 15 markets covered
39%
70%
62%
25%
Use the internet via mobile or PDA
41%67%
74%
31%
Use the Internet via PC or laptop
And that Internet is a through the day medium growing across different platforms
And showing that every year more people convert to buying from their online browsing
Holidays up 18%Holidays up 18%
Theatre/Cinema tickets up 37%Theatre/Cinema tickets up 37%
Food up 18%Food up 18%
Financial Products up 20%Financial Products up 20%
Come together and make it happen!
It's the proof to make advertisersinvest in digital
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Keep on pushing the digital economy....with www.iabeurope.eu!
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Promoting and Developing the digital and interactive market
macedonia