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IAB EuropeWeb Awards Macedonia 2011
« Challenges and Opportunities for the European Digital Marketing Industry »
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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IAB EUROPEA NETWORK OF TRADE ASSOCIATIONSWORKING FOR THE INDUSTRY
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Stakeholders and dedicated staff :•27 countries with over 125 staff•42 corporate members at European level•more than 5000 member companies
Potential New countries in 2012:•Macedonia and Portugal
Priorities 2012-2013:•Public Policies :
• creating trust and transparency• ongoing dialogue with the regulator• self regulation
•Business :• promoting Brand Advertising• standardization
•Benchmarking/Research :• understanding the consumer• comparing the markets
•Networking :• connecting people
December 2011:
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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THE GOOD NEWSCONSUMERS AND EXPENDITURES
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Europe catches up with the US and might becoming the biggest online market by the end of 2012!
Source IAB/PWC
17,1
19,6
22
24,5
15,3
17,7
21
25
1
2,5
6
12
0
5
10
15
20
25
30
2009 2010 2011 2012
USA
EU
CHINA
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
6SPEND ONLINE AS A PERCENTAGE
OF MAIN MEDIA SPEND (WARC DATA)
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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From a passive audience…
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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… to an active user
50% of European
internet users have chosen better products or services as a result of the internet.Source : Mediascope Europe
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Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.Source : MC DC Survey
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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THE BAD NEWSLEGAL WORRIES AND TRUST RELATION
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Control of data is a hot topic
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37% is not using
location-based servicesbecause of privacy concernsSource : MC DC Survey
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Freedom
Restraint
Balancing act
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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PRIVACYPRIVACY
The privacy debate
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Italy
Russia
SpainPortugal
France
Turkey
Poland
Belgium
UK
Switzerland
Denmark
Sweden
Norway
GermanyNetherlands
Conducted by:
Finland
Understanding the Consumer driving the digital revolution…
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The total media picture
The total media picture
Online deep diveOnline deep dive
+
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It’s the proof that convergence is happening
396m of
Europeans media mesh (76%)Source : Mediascope Europe
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23%
80%
58%
52%
Watch TV
06:00 10:00to 10:00 17:30to 17:30 21:00to 21:00 06:00to
Base: Users of all media across 15 markets covered
39%
70%
62%
25%
Use the internet via mobile or PDA
41%67%
74%
31%
Use the Internet via PC or laptop
And that Internet is a through the day medium growing across different platforms
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And showing that every year more people convert to buying from their online browsing
Holidays up 18%Holidays up 18%
Theatre/Cinema tickets up 37%Theatre/Cinema tickets up 37%
Food up 18%Food up 18%
Financial Products up 20%Financial Products up 20%
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Come together and make it happen!
It's the proof to make advertisersinvest in digital
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Keep on pushing the digital economy....with www.iabeurope.eu!
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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Promoting and Developing the digital and interactive market
macedonia