ice cream social media
Post on 16-May-2015
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Online Marketing Company
Find out more about Ajax Union:
www.AjaxUnion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
facebook.com/ajaxunion
Connect On Linkedin:
linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
Mushki Deitsch: Social Media Manager
Sarah Mogin: Design & Development Ninja
twitter.com/SarahMogintwitter.com/mushmushd
facebook.com/Sarah.Moginfacebook.com/MushkiDeitsch
Ice Cream Social [Media]
Find out more about Ajax Union's products at: www.ajaxunion.com
Agenda
• Social Media 101• Social Media Stats• Setting Goals with Social Media• Facebook• Twitter• Additional Social Networks• Final Thoughts
Social Media 101
Social media connects individuals, brands, and groups through mobile and web technology.
Hallmarks of social media:•User-generated content•2 Way Conversation•Frequent updates•Trends•Pages/Profiles•Free(ish)•Advertising•Dynamic
Social Media Stats
Monthly Active Users
Facebook Twitter Google+
751 Million 288 Million 359 Million
• Smartphone users 18-44 spend 84% of their time on their phones on texting, email, and social media
• Over 1 million websites have integrated with Facebook
• 80% of users prefer to connect with brands on Facebook
Social Media Stats
• 56% of customer tweets are being ignored
• 34% of marketers have generated leads on Twitter
• The Google +1 button is pushed 5 million times a day
• Websites using the +1 button see a 350% increase in page traffic
Sources: The Huffington Post, Growing Social Media, MarketingProfs
Setting Goals with Social Media
Start with the End in Mind!
Understanding the Why
Think about:• 1. Your business objectives• 2. Your target audience
Action Items:• 3. Establish Metrics• 4. Analyze, Measure and
Adjust
Leverage your existing audience- Email - past orders or newsletter sign up box- Foot traffic- Site Traffic - use social buttons
Create and Publish Content- Know your marketing message- Know who your audience is- Use great imagery, strong calls to action, links when necessary- Keep it seasonal - Edgerank- #Hashtags- Publish via Facebook – use scheduler tool
Broadcast with Ads- What are your goals?- Marketplace Ads- Sponsored Stories- Page Post Ads- Ads Manager vs. Power Editor
Contest Time!- What are your goals?- Types of Contests- App Providers
Wash, Analyze, Repeat- Page Level Data- Post Level Data- Advertising Performance
• Broadcast your message in 140 Characters or less
• Fast paced and concise• Customer Service -
@connect tab• Reach out to key industry
experts• Reach out directly to people
who are looking for your product/service
Additional Social Networks
Google+: Google’s a growing social network that we have to stop ignoring
•A must for local businesses•Lots of visual potential•Useful for SEO (long-form content)•Google+ communities
Add +1 button your site:https://developers.google.com/+/web/+1button/Be an individual (not just a brand)
Additional Social Networks
Pinterest: visually centric social network that requires a “soft touch” from marketers
•Pinterest visits can lead to sales•80% of Pinteresters are female; 50% have children•Pins with prices are 36% more likely to be repinnedDon’t pin. Get people to pin.pinterest.com/source/potterybarn.com
Additional Social Networks
LinkedIn: business network where it’s more important to be established than active
•Fill out your profile•Create and fill out your company profile•Focus on personal networking
YouTube: video-centric network that you should use even if you don’t have videos
•Create/update your channel•Support SEO effort•Create videos that answer questions•Show important content in first 15 seconds
Final Thoughts
• Know your Goals• Get Social on Facebook• Outreach on Twitter• Establish a presence on all
major networks and compare successes on:
• Google+• Pinterest• LinkedIn• YouTube
Check out: AjaxUnion.com/events
Free Networking MixerCelebrating Business Events NY’s 1 Year
AnniversaryTuesday, July 30 from 6 to 9 pm
230 Fifth Rooftop Garden
Sign up for the rest of our Summer Academy!
www.AjaxUnion.com/webinar
Try out KiwiSEO today!
www.KiwiSEO.com
Request a Free Quote:
www.AjaxUnion.com
Call Us Today:
800-594-0444
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