icf proprietary and confidential – do not copy, distribute, or disclose keeping air quality...

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Keeping Air Quality “Fresh”Innovative PR, Events & Web 2.0 Strategies

Presented by: Frank Mongioi and Jessica Horne

EPA’s National Air Quality Conference

March 17, 2010

Sponsored by: New York State Department of Transportation

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Who is Clean Air NY?

•16,000+ Individual Partners

•10,000+ Facebook Fans

•4,500 Employer Partners

•150+ Community Groups

•11 Colleges/Universities

GOAL: 1% VMT reduction year-round

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Advertising

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Public Relations

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Commit to Cleaner Air Week

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Skating in Central Park

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Clean Air NY’s Online Communities

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Clean Air NY Results

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Fresh, the Clean Air NY Cloud

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Thank you!

Frank Mongioi

FMongioi@icfi.com

347.326.0916

Jessica Horne

JHorne@icfi.com

917.435.8477

Share ICF’s Presentation with your colleagues:www.icfi.com/naqc2010