icf proprietary and confidential – do not copy, distribute, or disclose keeping air quality...

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Dis Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented by: Frank Mongioi and Jessica Horne EPA’s National Air Quality Conference March 17, 2010 Sponsored by: New York State Department of Transportation

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Page 1: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Keeping Air Quality “Fresh”Innovative PR, Events & Web 2.0 Strategies

Presented by: Frank Mongioi and Jessica Horne

EPA’s National Air Quality Conference

March 17, 2010

Sponsored by: New York State Department of Transportation

Page 2: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

2

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Who is Clean Air NY?

•16,000+ Individual Partners

•10,000+ Facebook Fans

•4,500 Employer Partners

•150+ Community Groups

•11 Colleges/Universities

GOAL: 1% VMT reduction year-round

Page 3: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

3

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Advertising

Page 4: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

4

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Public Relations

Page 5: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

5

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Commit to Cleaner Air Week

Page 6: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

6

ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Skating in Central Park

Page 7: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Clean Air NY’s Online Communities

Page 8: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Clean Air NY Results

Page 9: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Fresh, the Clean Air NY Cloud

Page 10: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented

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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose

Thank you!

Frank Mongioi

[email protected]

347.326.0916

Jessica Horne

[email protected]

917.435.8477

Share ICF’s Presentation with your colleagues:www.icfi.com/naqc2010

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