icitizen 2010: seismic changes in search

Search & Social

Catherine Roe

The Anatomy of Search

Personalization Modes

LanguageMedia

Personalization

Location Personalized Search

Social Personalized Search

Stars in Search

Near me Now

Modes

The Future: The Omnivorous Search Box

Voice Search

Voice Text & Email

Language

Machine Translation

Google Goggles

Media

Real Time Search

Product Reviews in Search

Similar Images Searches

Similar Images Searches

Leveraging Search for Social Media

Miracle Whip Colbert Buzz

http://www.colbertnation.com/the-colbert-report-videos/252726/october-15-2009/the-mayo-lution-will-not-be-televised

And then “krafted” an official Response

• Full page ads in top newspapers

•3 TV spots on Colbert

•Facebook Messaging

•Search

• YouTube

Driving to their facebook page

And their YouTube Page

Driving Big Buzz

And positive consumer reaction

36

Out of Control

Marketing is all about

Speed

Amplify Assets Fast & Creatively

Leverage your social media

Wheaties also leveraged traffic via Facebook

Thank You!

Catherine Roecroe@google.com

iTalk: Seismic Changes in Search

Catherine Roe, Head of Consumer Packaged Goods, GoogleNo mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.