idea masale test campaign analysis

Test Campaign analysis

IDEA MASALE TEST CAMPAIGN, Kolkata Female 28-35, 15-16 Feb

Ad Name Title Body Link Description

SMART_SMART 01 Smart Masale for Smart WomenExciting Deals On Quality

SpicesSmart Chefs Choose Idea

Masale

SMART_SMART 02 Smart Chefs Choose Idea MasaleExciting Deals On Quality

Spices Get Upto 40% OFF

SMART_SMART 03 Upto 40% OFFExciting Deals On Quality

SpicesSmart Chefs Choose Idea

MasaleCORPORATE

WOMAN_CORPORATE 01 I am good with PPTs and recipesDiscount Deals On Best

Quality SpicesBe a star in the kitchen with

Idea MasaleCORPORATE

WOMAN_CORPORATE 02 Cost Control in Office and KitchenDiscount Deals On Best

Quality SpicesUpto 40% OFF on top quality

spicesCORPORATE

WOMAN_CORPORATE 03Upto 40% OFF on top quality

spicesDiscount Deals On Best

Quality Spices Great discounts and deals

MASALE_MASALE 01Recipes Can't Go Wrong With The

Right SpicesGreat Discounts On Quality

Spices Be Sure With Idea Masale

MASALE_MASALE 02 Right Spices Do Half The JobGreat Discounts On Quality

Spices Get Upto 40% OFF

MASALE_MASALE 03 Upto 40% OFF On Quality SpicesGreat Discounts On Quality

SpicesGreat discounts for smart

chefs

Mobile Feed Samples

Audience Network (interstitial) samples

Audience Network (native) samples

RESULTS

Ad Name Results Reach

Amount Spent (INR)

Cost per '000 Reach (INR)

Cost per Result (INR)

Relevance Score

  204 8442 500 59.23 2.45  SMART_SMART 03 42 2134 105.86 49.61 2.52 1SMART_SMART 01 87 3638 194.35 53.42 2.23 2SMART_SMART 02 75 4296 199.79 46.51 2.66 1  197 7876 500 63.48 2.54  CORPORATE WOMAN_CORPORATE 01 75 3882 153.61 39.57 2.05 2CORPORATE WOMAN_CORPORATE 02 46 2311 105.46 45.63 2.29 2CORPORATE WOMAN_CORPORATE 03 76 3323 240.93 72.50 3.17 2  192 7594 495.19 65.21 2.58  MASALE_MASALE 03 68 3388 107.54 31.74 1.58 2MASALE_MASALE 02 63 2720 125.41 46.11 1.99 2MASALE_MASALE 01 61 3118 262.24 84.11 4.30 1

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