idea masale test campaign analysis
TRANSCRIPT
Test Campaign analysis
IDEA MASALE TEST CAMPAIGN, Kolkata Female 28-35, 15-16 Feb
Ad Name Title Body Link Description
SMART_SMART 01 Smart Masale for Smart WomenExciting Deals On Quality
SpicesSmart Chefs Choose Idea
Masale
SMART_SMART 02 Smart Chefs Choose Idea MasaleExciting Deals On Quality
Spices Get Upto 40% OFF
SMART_SMART 03 Upto 40% OFFExciting Deals On Quality
SpicesSmart Chefs Choose Idea
MasaleCORPORATE
WOMAN_CORPORATE 01 I am good with PPTs and recipesDiscount Deals On Best
Quality SpicesBe a star in the kitchen with
Idea MasaleCORPORATE
WOMAN_CORPORATE 02 Cost Control in Office and KitchenDiscount Deals On Best
Quality SpicesUpto 40% OFF on top quality
spicesCORPORATE
WOMAN_CORPORATE 03Upto 40% OFF on top quality
spicesDiscount Deals On Best
Quality Spices Great discounts and deals
MASALE_MASALE 01Recipes Can't Go Wrong With The
Right SpicesGreat Discounts On Quality
Spices Be Sure With Idea Masale
MASALE_MASALE 02 Right Spices Do Half The JobGreat Discounts On Quality
Spices Get Upto 40% OFF
MASALE_MASALE 03 Upto 40% OFF On Quality SpicesGreat Discounts On Quality
SpicesGreat discounts for smart
chefs
Mobile Feed Samples
Audience Network (interstitial) samples
Audience Network (native) samples
RESULTS
Ad Name Results Reach
Amount Spent (INR)
Cost per '000 Reach (INR)
Cost per Result (INR)
Relevance Score
204 8442 500 59.23 2.45 SMART_SMART 03 42 2134 105.86 49.61 2.52 1SMART_SMART 01 87 3638 194.35 53.42 2.23 2SMART_SMART 02 75 4296 199.79 46.51 2.66 1 197 7876 500 63.48 2.54 CORPORATE WOMAN_CORPORATE 01 75 3882 153.61 39.57 2.05 2CORPORATE WOMAN_CORPORATE 02 46 2311 105.46 45.63 2.29 2CORPORATE WOMAN_CORPORATE 03 76 3323 240.93 72.50 3.17 2 192 7594 495.19 65.21 2.58 MASALE_MASALE 03 68 3388 107.54 31.74 1.58 2MASALE_MASALE 02 63 2720 125.41 46.11 1.99 2MASALE_MASALE 01 61 3118 262.24 84.11 4.30 1
Best performing ads
Best performing ads
Worst performing ads
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