idea to audience, or audience to idea? graham davies

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

Digital.

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

Digital.

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

From Idea to Audience

Digital.

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

From Idea to Audience… or:

Digital.

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76

From Idea to Audience… or: From Audience to Idea?

Wendy Hollands: flickr.com/photos/34537752@N02/6877411044

Courtesy of Lewis Walpole Library

Useful Tip Alert!!

Digital Ideas...

Foundation View © Martyn Willliams flickr.com/photos/129575048@N08

Digital Ideas...

Making space for what matters...

Making space for what matters...

Maid of all works Jack of all trades

Or, maybe...

Beaver dam at Schwabachers Landing Fred Dunn: flickr.com/photos/55327152@N03/10566797896

The manicured lawn of a Chateau in FranceRyan McGinnis flickr.com/photos/digicana/4098691829/

Les jardins de Marquésac, FranceGary Churchman: flickr.com/photos/garychurchman/10175115243

flickr.com/photos/lesley_mariposa/6954188202

Digital Beaver?

from Digital Beaver

from Digital Beaver

to Digital Diva

But ‘My Digital Idea’ is important

But ‘My Digital Idea’ is important, it’s a ‘priority’’

Foundation View © Martyn Willliams flickr.com/photos/129575048@N08

But ‘My Digital Idea’ is important, it’s a ‘priority’’I know, and so are all the others, apparently!!

DIGITAL    TRANSFORMATION

DIGITAL    TRANSFORMATION

“The word digital means everything and nothing, focusing on it is the biggest distraction of a generation.” Tom Goodwin writing in the Guardian

DIGITAL    TRANSFORMATION

Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you.

DIGITAL    TRANSFORMATION

Just because it’s ‘digital’ doesn’t mean the Digital Media Department can do everything digital for you.

This was the catalyst for the Digital Media Department at Amgueddfa Cymru.

Website Notices

Website Notices: Small stick syndrome...

Website Notices: Small stick syndrome...All thanks to this chap:

Website Notices: Small stick syndrome...All thanks to this chap:

Richard Wilson (1713-1782) MENGS, Anton Raphael

Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson

Richard Wilson (1713-1782) MENGS, Anton Raphael

Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson

● ‘Father of British Landscape Painting’

Richard Wilson (1713-1782) MENGS, Anton Raphael

Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson

● ‘Father of British Landscape Painting’

● Co-founded Royal Academy

Richard Wilson (1713-1782) MENGS, Anton Raphael

Website Notices: Small stick syndrome...All thanks to this chap: ● Richard Wilson

● ‘Father of British Landscape Painting’

● Co-founded Royal Academy

● Welsh

Richard Wilson (1713-1782) MENGS, Anton Raphael

Website Notices: Small stick syndrome...

Why?

A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...

Website Notices: Small stick syndrome...

Why?

A major exhibition at Amgueddfa Cymru provided Digital Media with the perfect example of why we needed to embed digital skills...

...it all began when this came though:

Website Notices: Small stick syndrome...

For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

Useful Tip Alert!

Practical Intervention

[stick in second screenshot here]

Content editing challenge

For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

Content editing challenge

Our displays of art from 1900 - 1930 (temporarily replaced by our major Richard Wilson exhibition) will reopen on 20th December

For the remainder of this year, galleries 12, 13, 14 and 15 will be used for the preparation, display and then dismantling of our major art exhibition, Richard Wilson (1714-1782) and the Transformation of European Landscape Painting. These galleries would normally display British art from around 1900, art after Cézanne and modern art from 1930. Meanwhile, galleries 11 and 16 will remain open throughout the year, where visitors can enjoy our world-class collection of French art from the 19th century and French Impressionist and Post-Impressionist works. Artists featured in these galleries include Cézanne, Degas, Monet, Manet, Renoir, Rodin, and van Gogh. The galleries displaying historic art and contemporary art will be unaffected by these changes.Following the Richard Wilson exhibition, the galleries will be re-opened with their normal themes by 20 December 2014.

Useful Tip Alert!

Make the problem obvious

Useful Tip Alert!

Don’t provide information no

one wants

Don’t provide information no

one wants...regardless of how ‘important’

you think it may be

Useful Tip Alert!

Use analytics to find out what information

people actually want

A word on keywords and SEO

Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!

A word on keywords and SEO

Visit us for an amazing day out, discover art and the geological evolution of Wales and a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest and admission is free!

Visit us for free, for exhibitions and things to do in Cardiff, Wales: from contemporary art to dinosaurs, Monet to Mammoths! Enjoy our galleries, café and shop.

Remember this is all about empowering the content creators to do this naturally, and therefore mitigating the small stick syndrome

Focus on researching, analysing & providing useful feedback

First World War

First World War

WW1

First World War

The Great War

WW1

First World War

The Great War

WW1

WWI

First World War

World War One

The Great War

WW1

WWI

First World War

World War One

World War 1

The Great War

WW1

WWI

First World War

World War One

World War 1

The Great War

WW1

WWI

What should it be named?

Focus on researching, analysing & providing useful feedback

Focus on researching, analysing & providing useful feedback

Useful Tip Alert!

Gather evidence as

you go

flickr.com/photos/gldavies/14274603399

That lovely shiny digital idea? It probably won’t work ya’know... Let me explain why…

“Can we have an App”?

“Can we have an App”?

bbc.co.uk/bbcthree/item/575dec71-97e5-4637-8b41-f136cfa0d04b

“Can we have an App”?

Sigh…..

iPhone Apps SphereBlake Patterson [flickr.com/photos/blakespot/

“Can we have an App”?

Square pegs and round holes.

That lovely shiny digital idea? It probably will work ya’know... Let me explain why…

That lovely shiny digital idea? It probably will work ya’know... Let me explain why…

Useful Tip Alert!

Focus on content

concepts

Richard Wilson (1713-1782) MENGS, Anton Raphael

A last word...

A last word...

Geek out!

A last word...

Geek out!

Measure, analyse and get evidence!

A last word...

Geek out!

Measure, analyse and get evidence!

Benchmark

Thank you.

Graham Davies Digital Programmes Manager Amgueddfa Cymru - National Museum Wales @gd76