identify small business marketing goals and objectives guide
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30/04/2015
1
marketing GOALS and
OBJECTIVES
Module 1 – Identify © 2012-‐2015 MY PR plus HOWTOMARKETING™ 1 HOWTO Market My Small
Business
+ IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES
© 2012-‐2015 MY PR plus HOWTOMARKETING™ 2
In this section
HOWTO Market My Small Business
30/04/2015
2
IDENTIFY GOALS
+ Your overarching strategic goal and purpose
+ An over-riding idea of what your organisation should be
+ Must be sufficiently clear and concise so everyone understands it and can buy into it with passion
+ 1-2 sentences maximum
+ Can also be reflected in a tagline or slogan – ‘Delicious memories’
IDENTIFY GOALS
MY PERSONAL GOAL
+ “To run a business that satisfies my personal passions and provides the lifestyle I want – the work-life balance I need to look after my son, write my novels, see family and friends and earn sufficient income”
MY BUSINESS GOAL – STRATEGIC VISION STATEMENT
+ “To enable small businesses like mine to maximise their marketing potential”
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3
IDENTIFY MARKETING OBJECTIVES
IDENTIFY SMART MEASURES
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4
+ Next steps: identify your goals and objectives and complete
the goals and objectives sheet in the howtomarketing master strategy template
© 2012-‐2015 MY PR plus HOWTOMARKETING™ 7
Next s teps
HOWTO Market My Small Business
+ IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES
© 2012-‐2015 MY PR plus HOWTOMARKETING™ 8
RECAP – In this section
HOWTO Market My Small Business
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